PRESS RELEASES
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Contact: Bob Richter, Publicist
press@numerator.com
> Numerator Expands AI Capabilities Across Verified Voices Research Platform
New Features Combine Speed of AI and Automation with Accuracy of Verified Purchase Respondents to Improve Brand Decision-making
> 74% of U.S. Consumers Value “Clean Living,” Numerator Reports
78% of Consumers Support More Restrictions on Artificial Dyes; Costco, Publix, and Aldi Capture Higher Percentage of Grocery Spend Among Clean Living Shoppers
> Numerator Announces $1M Platform Survey Giveaway to Demonstrate Impact of Verified Buyer Sample
Verified Voices Platform Expanded Following $80M Multi-Year Innovation Investment
> Amazon Prime Day 2025 – First Half Results Are In; Consumers Prioritizing Essentials Over Splurges, Numerator Reports
Top Prime Day Items: Liquid I.V. Packets, Dawn Platinum Powerwash, Premier Protein Shakes; Prime Day Household Spend Over $126, 51% of Shoppers Have Placed 2+ Orders
> Numerator Study Reveals Critical Gaps in Claimed Survey Data
New Research Finds ~70% of Consumers Misreport Purchase Habits in Surveys
> Numerator Launches Worldpanel by Numerator Brand
New Brand Reflects Growing Demand For Permissioned, First-Party Consumer Data
> Numerator Launches Tariff Sentiment Tracker to Gauge U.S. Consumer Perspective
Tariff Approval Rating Drops Over Past Two Weeks from 32% to 30% of Consumers; 81% Plan to Make Adjustments to Finances or Shopping Habits in Response
> Walmart Captures 24% of SNAP Shoppers’ Total Consumer Spending, Numerator Reports
86% of SNAP Recipients Say Benefits Do Not Last Entire Month; 63% Concerned About Financial Situation
> Numerator Launches Tariff Risk Index to Quantify Vulnerability Across Consumer Categories
Products That Depend on Plastic from China Most at Risk for Tariff Disruption; May 12th Tariff Policy Announcements Increased Risk for Frozen Beef, Sparkling Wine, Olive Oil
> Price Gap Growing Between Private Label and National Brands; 99% of U.S. Households Now Purchasing Private Label Products, Numerator Reports
27% of Private Label Buyers Unaware of Retailer Affiliation; Premium Store Brands Now Represent 40% of Private Label Spend