NUMERATOR MEASUREMENT PANEL
Consumer data at a scale never previously conceived — until now.
The Numerator Measurement panel provides purchasing data from over a million consumers, enabling new use cases like omnichannel share measurement, demographic share measurement, opportunity sizing and more.
More data, more scale — faster than ever before.
1M+
PANELISTS UPLOADING RECEIPTS
31
CHANNELS ACROSS CPG & RESTAURANT
72
HOURS BETWEEN PURCHASE TO PUBLISH
See more trips, more channels, and more insights.
More Data Updates
Monitor changing consumer behaviors and sentiments on demand.
More Channels and More Products
Capture purchases of all product categories across all channels.
More Consumer Context
Gain richer consumer understanding with 2,500+ demographic, psychographic and media consumption attributes.
Brands that trust Numerator Omnipanels
WHITE PAPER
Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
Stay in the know with the latest from Numerator.
Article
Super Bowl LIX: Here for the Party
65% of Americans plan to watch Super Bowl LIX, and they are looking forward to doing so with their friends…
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Webinar
Buzz-Worthy Promotions: Trends in Alcoholic Beverage Trade Strategies
On February 19, 2025 at 11 am CT, join Numerator Senior Customer Success Managers Katelyn Kizys and Jessica Moore as…
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Report
2025 Holiday Intentions Preview
Learn more about how U.S. consumers plan to celebrate and shop for 14 major holidays in 2025, spanning Valentine's Day…
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