SNAP INSIGHTS CENTER
Learn more about SNAP recipients and how they shop.
Numerator’s SNAP Insights Center brings together our latest research on shopping trips where SNAP / WIC benefits are leveraged and the households using these programs.
The State of SNAP
Break down SNAP & WIC trips by state to see how benefit usage has progressed regionally over the past four years. How can a better understanding of how SNAP & WIC usage varies across the country help you localize your offerings to reach consumers most in need?
*UPDATED with data through July 2024
SNAP Trip Tracker
Look at longitudinal trends in SNAP & WIC usage, including how the frequency, composition and location of these SNAP shopping trips have changed over time. How does a grocery trip where SNAP benefits are used differ from the average grocery trip, and how have category and channel choices shifted for SNAP trips in recent months?
*UPDATED with data through July 2024
SNAP Shopper Scorecard
See how retailer selection and spending differs between SNAP and Non-SNAP households. Take a wider look at where SNAP recipients are shopping for both grocery and non-grocery items, regardless of whether or not they’re using their benefits on the trip.
*UPDATED with data through July 2024
Emergency SNAP Benefits Analysis
Look at longitudinal trends in SNAP & WIC usage, including how the frequency, composition and location of these SNAP shopping trips have changed over time. How does a grocery trip where SNAP benefits are used differ from the average grocery trip, and how have category and channel choices shifted for SNAP trips in recent months?
SNAP White Paper
See how retailer selection and spending differs between SNAP and Non-SNAP households. Take a wider look at where SNAP recipients are shopping for both grocery and non-grocery items, regardless of whether or not they’re using their benefits on the trip.
Interested in custom SNAP insights?
Get in touch with our team today to learn more about how you can leverage Numerator’s SNAP and WIC capabilities to better understand your consumer. We’re here to help you make sense of an uncertain economy through data-driven decision making and unparalleled consumer insights.
Report
Helping SNAP Consumers During Economic Headwinds
Learn how SNAP shoppers have adjusted their purchase from grocery stores and brands to offset higher costs.
Webinar
SNAP Consumer Deep Dive
Learn how the purchase behaviors of SNAP recipients are shifting in response to market forces so that brands and retailers can better support these consumers as they face increasing economic headwinds.