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2025 Holiday Trends

We've surveyed thousands of consumers to learn how they expect to celebrate and shop for the 2025 holidays. What is your consumer planning?

Numerator Visions: Consumer Trends for 2025

Numerator's annual report details the future of US consumer trends in 2025 and what industry leaders should prepare for.

Consumer Sentiment

The Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.

Cyber Weekend

Numerator’s Cyber Weekend dashboard provides rapid insights into the full Cyber Five period, based on survey intel from verified shoppers.

Promo Shift Dashboard

Track the latest promotional trends and see how overall promotional volume is shifting In Numerator's Promo Shift Dashboard.

Private Label Trends

Numerator's Private Label dashboard provides an ongoing look at private label performance across product sectors, channels and retailers.

Home Improvement Tracker

Our Home Improvement Tracker provides a quarterly look into omnichannel buying behavior in select home improvement categories.

Consumer Electronics Tracker

Numerator's Consumer Electronics Tracker provides quarterly insight into omnichannel buying behavior in select electronics categories.

Making Sustainability Matter to Consumers

Learn how consumers and sustainability interact with each other. Discover top sustainability trends and the four consumer groups driving them.

Prime Big Deal Days

Numerator’s Prime Big Deal Days tracker provides rapid insights into Amazon’s annual fall sale, with real-time survey responses from verified shoppers.

Stay in the know with the latest from Numerator.

Report
2025 Holiday Intentions Preview
Learn more about how U.S. consumers plan to celebrate and shop for 14 major holidays in 2025, spanning Valentine's Day…
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Case Study
Soda innovator poppi partners with Numerator to craft media strategies targeting under-reached demographics to boost household penetration
Discover how poppi utilized a single-source of consumer data to gain insights into purchasing behaviors and media consumption habits across…
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Article
Cracking The Code On The Rising Price of Eggs
Unpack the U.S. egg market with insights from verified buyers. Discover how inflation and supply chain challenges are impacting egg…
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