Numerator Visions 2025
Consumer trends for 2025
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Tariff Risk Index

Explore Numerator's Tariff Risk Index—a data-driven tool that ranks consumer categories by their vulnerability to proposed tariffs. View category risk scores, dive into scenario planning, and uncover what drives tariff sensitivity with detailed category profiles.

Consumer Sentiment

The Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.

Private Label Trends

Numerator's Private Label dashboard provides an ongoing look at private label performance across product sectors, channels and retailers.

Consumer Electronics Tracker

Numerator's Consumer Electronics Tracker provides quarterly insight into omnichannel buying behavior in select electronics categories.

Home Improvement Tracker

Our Home Improvement Tracker provides a quarterly look into omnichannel buying behavior in select home improvement categories.

2025 Holiday Trends

We've surveyed thousands of consumers to learn how they expect to celebrate and shop for the 2025 holidays. What is your consumer planning?

Numerator Visions: Consumer Trends for 2025

Numerator's annual report details the future of US consumer trends in 2025 and what industry leaders should prepare for.

Cyber Weekend

Numerator’s Cyber Weekend dashboard provides rapid insights into the full Cyber Five period, based on survey intel from verified shoppers.

Promo Shift Dashboard

Track the latest promotional trends and see how overall promotional volume is shifting In Numerator's Promo Shift Dashboard.

Making Sustainability Matter to Consumers

Learn how consumers and sustainability interact with each other. Discover top sustainability trends and the four consumer groups driving them.

Stay in the know with the latest from Numerator.

Report
The Income Divide: Implications for the Home Improvement Sector
Discover how the widening income gap is reshaping the home improvement sector. Our new report explores shifting consumer behaviors, spending…
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Article
What the Economic Blackout Revealed About Collective Consumer Power
Discover the effectiveness of the February 28 Economic Blackout. How did it impact major retailers and which consumer groups drove…
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Article
Tricks of the Trade: Consumers React to U.S. Tariffs
How are new tariffs affecting consumer sentiment and shopping patterns? Learn how brands and retailers can respond to price changes…
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