NUMERATOR INSIGHTS
Gain insight into which products are being bought.
Whether it’s understanding trends for your category, your brand or your competitive set, Numerator helps you understand how these dynamics change over time and across all channels.
Put product performance in context
Numerator’s omnichannel coverage provides a holistic view of sourcing that includes non-traditional channels and retailers, as well as private labels. Our full store views allow you to uncover opportunities you may otherwise miss with a competitive brand outside your “aisle.” And our rich longitudinal history reveals consumer loyalty and behavioral shifts.
Know what’s driving growth and decline
Look ahead with leading performance indicators
Leverage Consecutive Repeat Rates as a leading indicator for your brand’s future performance to defend against brand switching and uncover which shoppers are loyal to your brand.
Uncover opportunities to win (and win over) first time buyers
Know which products draw in new customers and create a strategy that maximizes first-time buyer conversion to create loyal, repeat purchasers.
Gauge new item launch success faster
Gain a pan-portfolio understanding
150K
representative, longitudinal panelists
2B+
shopping trips captured
44K+
retailers tracked
Request your demo now.
Ready to learn more about what consumers are buying?
Our expert team will take you through our easy-to-use platform and answer any questions. Schedule your demo today to start growing more tomorrow!
CASE STUDY
Brands that trust Numerator Insights
See how Numerator can help you understand who is buying your products
Access rich profiles with 2,500+ demographic, psychographic and media consumption attributes collected alongside purchase behavior — all from a single source.