STATE OF SNAP

How does SNAP usage differ across the United States?

Numerator’s State of SNAP analysis breaks out SNAP & WIC trips by state to show how benefit usage has progressed regionally over the past four years. Understanding how SNAP & WIC usage varies across the country can help brands and retailers localize their offerings to reach consumers most in need.

SNAP & WIC Trends by State

While the country saw an overall increase in SNAP & WIC usage throughout the pandemic, select states experienced greater swings than others. Washington D.C., Kansas, Wisconsin, New Hampshire and Alaska saw the largest increase in SNAP trips, up nearly 3x between 2019 and 2023. After relative growth across the board between 2019 and 2021, most states began to see a decline in benefit usage in 2022, a trend that has continued in 2023 to-date as the Emergency Allotment benefit program officially draws to a close.

Regional SNAP & WIC Trends

The Pacific region of the US has consistently shown the highest rates of SNAP & WIC benefit usage, with 9.24% of the region’s in-store grocery trips utilizing these benefits, 1.5x the national average. SNAP trips in this region have also seen a slight increase in 2023 versus 2022, despite the end of the Emergency Allotment program. While the West North Central region has the lowest overall portion of benefit trips, it’s the only other region that saw an increase between 2022 and 2023.

Visit our SNAP Insights Hub to learn more.

Numerator’s SNAP Insights Center brings together our latest research on shopping trips where SNAP / WIC benefits are leveraged and the households using these programs.

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