From Claimed to Confirmed: Reshaping Research with Verified Buyers
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White Paper
From Claimed to Confirmed: Reshaping Research with Verified Buyers
The industry primarily relies on respondents self-reporting of their behavior to determine whether or not they bought a specific product,…
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
