Private label brands are no longer just a budget-friendly alternative to name brands—they’re premiumizing, expanding, and winning loyal shoppers of their own. As these brands continue to gain traction, both name brands and retailers face critical decisions: how can name brands maintain loyalty and differentiation, and how can retailers capitalize on this shift to drive profitability and strengthen their brand portfolio? 

In this session on Wednesday, April 23 at 11am, Numerator’s Associate Director of Thought-Leadership, Shawn Paustian, will walk through a comprehensive overview of the evolving private label landscape, offering insight into premiumization trends, changing consumer perception, and strategic opportunities for both brand and retail leaders. Register today to learn:

• How consumer sentiment around private label is shifting year-over-year, and which consumer segments are most engaged
• How private label brands are premiumizing to compete directly with name brands on quality and innovation
• How product packaging, brand image and story-telling can influence quality perception
• The role that retailer equity and positive store experience plays in driving private label success
• Strategies that brands can employ to co-exist, and strategies for retailers to drive adoption and growth