Numerator Visions: Consumer Trends that Will Define 2024

2023 was a resilient year for the US economy, and many brands and retailers continued to grow despite predictions of consumer pullback. Numerator anticipates 2024 to be another year of growth—but at a more moderate pace.

To prepare for a year of fewer growth opportunities, watch Numerator experts as they walk through key consumer trends observed over the past year and offer insight into how those trends may define the year ahead. Watch on demand today to learn about our four visions for 2024:

    • The Income Divide: Consumers’ excess savings are dwindling. How can brands and retailers support their changing financial realities?
    • Health Empowered: Focus on physical well-being is rising. How can business leaders adopt a more proactive approach to health & wellness to meet consumer demands?
    • Retail Retaliation: Amid high prices, private label is gaining share. How can established brands redefine value to stay competitive?
    • Consumer Digitalization: Consumers are embracing technology—but cautiously. How can businesses execute thoughtful tech innovation that won’t alienate shoppers?

Watch on Demand

Numerator Visions: Consumer Trends that Will Define 2024

Questions on how to leverage Numerator data to drive growth? Send us an email at hello@numerator.com.

Ready for more insights? Choose from the dropdown on the right to either subscribe for new content or schedule a demo with our team.

Explore more recommended content.

Weeding Out A Product Line Review Strategy: Insights for Home Improvement Brands
Webinar
Weeding Out A Product Line Review Strategy: Insights for Home Improvement Brands
Watch Pat Brosnan, Numerator Consultant, share how home improvement brands can leverage consumer panel data to develo...
Learn More
Buzz-Worthy Promotions: Trends in Alcoholic Beverage Trade Strategies
Webinar
Buzz-Worthy Promotions: Trends in Alcoholic Beverage Trade Strategies
Watch Numerator Senior Customer Success Managers Katelyn Kizys and Jessica Moore as they review recent promotional an...
Learn More
Numerator Spark Sessions: Igniting Emerging Brand Growth
Webinar
Numerator Spark Sessions: Igniting Emerging Brand Growth
Watch our inaugural Numerator Spark Session held on February 12th! In this session, speakers discuss Chomps’ brand jo...
Learn More