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Stay in the know with the latest from Numerator.
Article
Emerging Health & Wellness Trends for 2024 and 2025
Discover the must-know health and wellness trends of 2024. Get comprehensive insights on gut health, retail shifts, and other health…
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Webinar
Mastering Promotional Effectiveness: Linking Promotions to Consumer Response
Join us on October 1st at 11am CT to learn how to connect purchase data with in-market promotional activity to…
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Article
Sneezing the Opportunity: Seasonal Consumer Trends in OTC Allergy Medications
What are the seasonal purchasing behaviors of OTC allergy medication buyers and how do they perceive brand quality and advertising?
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
