Consumers Are Lovin’ It: The Impact of McDonald’s $5 Meal Deals
Get the full report.
You’ve seen a preview of our insights. Fill out this form to download the complete report.
Thank you!
Ready for more insights? Choose from the dropdown on the right to either subscribe for new content or schedule a demo with our team.
Thank you!
A member of our team will get back to you within 24 hours. In the meantime, explore our content to get a pulse on the latest consumer and shopper insights trends.
Thank you for subscribing!
Stay in the know with the latest from Numerator.

Article
Data-Backed Sell-in Stories: Leveraging Consumer Insights Data to Ignite Melinda’s Growth at Sprouts
Learn how emerging brand Melinda’s Hot Sauce uses consumer insights and data-driven storytelling to win shelf space at top retailers…
Learn more

Article
Winning a Product Line Review: Strategies for General Merchandise Brands
Learn about how using first-party consumer data is essential for general merchandise brands to secure and expand their shelf space…
Learn more

Report
Value-Sized Insights on McDonald’s McValue Menu
McDonald’s McValue Menu launched in January 2025, when leading restaurants were increasingly focused on winning over price-sensitive consumers. Our latest…
Learn more
White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
