Anticipating Generation Alpha
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Article
Super Bowl LIX: Here for the Party
65% of Americans plan to watch Super Bowl LIX, and they are looking forward to doing so with their friends…
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Buzz-Worthy Promotions: Trends in Alcoholic Beverage Trade Strategies
On February 19, 2025 at 11 am CT, join Numerator Senior Customer Success Managers Katelyn Kizys and Jessica Moore as…
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Report
2025 Holiday Intentions Preview
Learn more about how U.S. consumers plan to celebrate and shop for 14 major holidays in 2025, spanning Valentine's Day…
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
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