Category Management and Shopper Insights in an Omnichannel World
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Article
A Hard Pill to Swallow: Where Walgreens Shoppers Will Go if Closures Hit Home
How do shoppers feel about Walgreens closing 1,200 locations and where will they shift spending if their local Walgreens closes…
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Webinar
An Update on the GLP-1 Landscape, featuring a Conversation with Morgan Stanley
On November 12 at 11am CT, join us for an update on the evolving GLP-1 consumer landscape and future considerations…
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Report
Cooking Up Success: Limited Service Restaurant Performance with Price-Sensitive Consumers
Numerator’s Unlocking Shopper Reactions report is based on a custom survey fielded to over 5,000 U.S. shoppers in September 2024.…
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
