Discover how Tony’s Chocolonely partnered with Numerator to gain a holistic understanding of shopper behavior and brand perception to fuel strategic growth in the competitive chocolate category. By combining Numerator Insights with Verified Voices, the brand connected receipt-backed purchase data with real consumer sentiment to better understand their mission-driven audience.

This case study shows how behavioral and attitudinal data can uncover key opportunities in product strategy, distribution, and retail merchandising—helping challenger brands compete with legacy players and drive meaningful category impact.

Learn how we:

• Built a deeper understanding of target consumers by combining receipt-backed behavioral insights with verified consumer sentiment from surveys
• Informed product and distribution strategy using insights on new buyer acquisition and purchase behavior
• Accelerated growth with retail insights by improving shelf placement and expanding distribution

Download the full consumer insights case study to learn how purpose-driven brands use consumer data to grow market share and strengthen retail partnerships.