Discover how Reckitt Benckiser partnered with Numerator to scale and activate shopper segmentation strategies by using a more dynamic and representative dataset than the legacy panel they’d used previously. By applying segmentation models to Numerator’s OmniPanel, the brand gained faster, deeper insights across a significantly larger audience.

This case study demonstrates how advanced segmentation and real-time insights can help brands better understand shopper behavior, identify growth opportunities, and create targeted retail strategies.

Learn how we:

• Scaled segmentation insights from 6K to 40K households for more robust and representative analysis
• Delivered faster, actionable insights by moving from quarterly reporting to near real-time data
• Identified retail growth opportunities by uncovering leakage and segment-specific opportunities worth millions in incremental sales

Download the full shopper segmentation case study to see how brands use Numerator’s data to unlock growth across key consumer segments.