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Resolutions Revealed: How New Year’s Resolutions Can Boost Your Business in 2025

Discover how 2025's top New Year's resolutions can shape consumer behavior and unlock growth opportunities for your b...

Brands to Watch in 2025

We're looking back at the top brands of 2024. From spicy sauces to private label powerhouses, these are the brands to...

Dry January’s Impact on Shopping Habits

Learn more about the motivations behind Dry January participation, how it influences shopping behavior, and whether i...

Is This the Krusty Krab? No, This is Wendy’s

Learn how Wendy's Krabby Patty Kollab, released with Nickelodeon to celebrate Spongebob's 25th anniversary, performed...

The Building Blocks of LEGO’s Success

How did LEGO build the top-selling toy brand in America and what can other brands learn from their success in a stagn...

The Value Wars: Analyzing the Performance of Restaurants’ Meal Deals

Numerator’s Value Wars report analyzes the performance of four leading restaurants’ meal deals— McDonald’s $5 Meal De...

Every Man Jack, leader in the men’s care category, leverages Numerator Insights and Verified Voices

As an innovator in the men’s personal care category, Every Man Jack sought to maintain their leadership in a category...

Saffron Road identifies growth opportunities among Millennials and Gen Z

Learn how Saffron Road gained deeper understanding of their consumer to win new partnerships at key retailers.

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