Discover how BODYARMOR partnered with Numerator to expand retail distribution by proving demand and incremental value to key retailers. By leveraging omnichannel shopper insights, the brand demonstrated that millions of shoppers were already purchasing BODYARMOR at competing retailers.

This case study highlights how retail analytics and shopper behavior data can help brands build compelling cases for distribution, quantify opportunity, and drive category growth.

Learn how we:

• Quantified unmet demand by identifying millions of retailer shoppers already purchasing the brand elsewhere
• Demonstrated incremental value by showing higher spend and trip frequency among category buyers
• Secured new distribution by proving the brand would drive category growth without cannibalizing existing sales

Download the full retail expansion case study to learn how brands use shopper insights to win new retail partnerships.