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2025 Holiday Intentions Preview

Learn more about how U.S. consumers plan to celebrate and shop for 14 major holidays in 2025, spanning Valentine's Da...

Soda innovator poppi partners with Numerator to craft media strategies targeting under-reached demographics to boost household penetration

Discover how poppi utilized a single-source of consumer data to gain insights into purchasing behaviors and media con...

Cracking The Code On The Rising Price of Eggs

Unpack the U.S. egg market with insights from verified buyers. Discover how inflation and supply chain challenges are...

Paws and Reflect: 2025 Pet Trends in a Post-Pandemic World

Explore key pet industry trends in our latest report. Uncover market dynamics and consumer behaviors influencing grow...

Numerator Spark Sessions: Igniting Emerging Brand Growth

Join us for our inaugural Numerator Spark Session on February 12th at 10 AM CT! In this session, speakers will discus...

Nurri launches new line of ready-to-drink performance shakes nationwide at Costco to meet growing demand of health-conscious shoppers

In early 2024, Costco wanted to diversify its ready-to-drink (RTD) Performance Shake offerings to meet growing consum...

Numerator Visions ’25

Gain insight into what to expect for US consumer trends and how industry leaders and executives should act in 2025. T...

Numerator Visions: Trends to Shape Consumer Spending in 2025

Numerator experts review the past year, highlighting key economic and consumer trends, their drivers, and how they wi...

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