PRESS RELEASES
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Contact: Bob Richter, Publicist
press@numerator.com
> 65% of Consumers Plan to Watch Super Bowl LIX, Up From Last Year; Budweiser Most Anticipated Advertiser, Numerator Reports
Chiefs Fans Prefer Michelob Ultra and Coors, Eagles Fans Reach for Miller and Corona; Viewers Mixed on Taylor Swift: 28% Dislike Attention She Receives, 21% Say She Brings New Fans to NFL
> 2025 Consumer Trends: Numerator Publishes Annual Visions Report
High-Income Households Driving 2x Growth vs. Low-Income Households across CPG, General Merchandise, and Limited-Service Restaurants; Amazon Under-performs vs. Costco and Mass Retailers with 2024 Top Brands
> 71% of Egg Buyers Noticing High Prices, 55% Seeing Shortages, Numerator Reports
Consumers Willing to Pay Up to $4.90 per Dozen; 40% Skip the Purchase Altogether and 26% Trade up to Premium Brands When Standard Eggs are Sold Out
> Fastest Growing Brands to Watch in 2025 – Rankings Released by Numerator
Melinda’s and Poppi Top Fastest Growing List; Premier Protein and Kentucky Legend Win with GLP-1 Users; Samyang and Owala Win with Gen Alpha Households
> Numerator and Kantar Worldpanel Combine to Form New Global Consumer Data Company
Combined Entity Creates Powerful New View of Global Consumer Trends
> Numerator Grows Canadian Static Panel to 20,000 Households, Marking Three Consecutive Years of Expansion
Panel Upholds Highest Quality Standards In Industry and Aligns to Canadian Census Data
> 86% of Cyber Weekend Buyers Shopped on Amazon, 52% Shopped Mostly Online, Numerator Reports
93% Used Cyber Weekend Sales to Buy Gifts; 67% Said Rising Prices Impacted their Holiday Shopping
> 87% of Consumers Plan to Celebrate Thanksgiving; 31% Plan to Purchase Alcoholic Beverages, Numerator Reports
Stove Top, Cool Whip, French’s, Jiffy See 3x+ Boost in Penetration in Weeks Leading Up to Thanksgiving
> 60% of Consumers Encounter Locked-Up Merchandise; 27% Will Switch Retailers or Abandon Purchase, Numerator Reports
Consumers Willing to Wait for Locked-Up Electronics and Over-the-Counter Meds, Unwilling to Wait for Bath & Body Products
> Numerator Announces 200,000 Panel with New Transparency Standard
Introduces a New Level of Clarity to the Market Research Community