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04.14.25
Tricks of the Trade: Consumers React to U.S. Tariffs
How are new tariffs affecting consumer sentiment and shopping patterns? Learn how brands and retailers can respond to...
04.23.25
Private Label Perceptions: Strategies for a Premiumizing Landscape
Private label brands are no longer just a budget-friendly alternative to name brands—they’re premiumizing, expanding,...
04.02.25
Private Label Perceptions
Private label sales have surged in the retail landscape since 2019, with strong growth ahead. Numerator’s Private Lab...
03.31.25
The Cost of The Cocoa Shortage: How Consumers Are Adapting to Rising Chocolate Prices
Cocoa prices are rising due to a global shortage. Learn how shopper behaviors shift as prices continue to climb.
03.31.25
Mastering Trade Promotions in 2025: Trends, Insights & Strategies
Trade promotions are evolving—are yours driving real results? Explore key trends, shopper insights, and strategies to...
03.31.25
Data-Backed Sell-in Stories: Leveraging Consumer Insights Data to Ignite Melinda’s Growth at Sprouts
Learn how emerging brand Melinda’s Hot Sauce uses consumer insights and data-driven storytelling to win shelf space a...
03.25.25
Winning a Product Line Review: Strategies for General Merchandise Brands
Discover how using first-party consumer data is essential for general merchandise brands to secure and expand their s...
03.19.25
Value-Sized Insights on McDonald’s McValue Menu
McDonald’s McValue Menu launched in January 2025, when leading restaurants were increasingly focused on winning over ...