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09.08.25
Survey Development 101: How to Improve Responses and Recall with Verified Buyer Data
Nearly 70% of consumers misreport purchases— Numerator's verified buyer data closes the recall gap for accurate, reli...
09.04.25
Tricks of the Trade: Consumers React to U.S. Tariffs
How are new tariffs affecting consumer sentiment and shopping patterns? Learn how brands and retailers can respond to...
08.28.25
Emerging Brands Summit 2025 Recap
Learn how emerging brands are unlocking the power of panel data to accelerate new opportunities based on verified sho...
08.20.25
LTO Winners & Losers: Q2 2025
Discover how leading restaurants are using limited-time offers (LTOs) and new menu items to boost traffic and loyalty...
08.20.25
Labor Day 2025 Preview
Our just-published Numerator Labor Day Preview highlights celebration, shopping and spending plans for the holiday
08.19.25
Amazon Prime Day 2025 Recap
Prime Day 2025 set new records as shoppers shifted spending habits and priorities. Numerator’s recap report unpacks k...
08.13.25
Back to School 2025: School Meals and Great Deals
Learn more about 2025 back-to-school shopping with deep dives into deal-seeking, lunchbox logistics and school-provid...
08.01.25
Hispanic Consumer Spending: Caution Replaces Confidence
Explore the shifting landscape of Hispanic consumer spending, highlighting key trends in purchasing behaviors and eco...