Numerator Privacy Policy

Last Updated: March 31, 2025
German Translation

Market Track, LLC d/b/a Numerator (“Numerator”) respects your concerns about privacy.  This Privacy Policy describes the types of personal information we collect, how we use the information, with whom we may share it and the choices available to you regarding our use of the information.  We also describe measures we take to protect the security of the information and how you can contact us about our privacy practices.  

This Privacy Policy applies to the personal information we obtain when you interact with us, including through your use of the Numerator website, social media pages and other platforms that reference or link to this Privacy Policy (collectively, the “Services”). 

For information about our privacy practices with respect to Receipt Hog, please see the Receipt Hog Privacy Policy.

Click on one of the links below to jump to the listed section:

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Information We Obtain

The types of personal information we may obtain about you include:

  • Contact information (such as your name, organization name, telephone number, postal and email address);
  • Country of residence;
  • Account information (such as username and password);
  • Geolocation information;
  • Other information you choose to provide, such as when you contact us or provide feedback or responses to questionnaires and surveys.

Automated Collection of Information
When you use our Services, we may collect certain information by automated means, such as through cookies, pixel tags, web beacons, device logs, server logs, and other technologies.  A “cookie” is a text file that websites send to a visitor’s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser.  A “web beacon,” also known as an internet tag, pixel tag or clear GIF, links web pages to web servers and cookies and may be used to transmit information collected through cookies back to a web server.  The information we collect in this manner on our Platforms may include your device IP address; unique device identifier and other device characteristics; web browser characteristics; operating system; language preferences; referring URLs, emails and web addresses; clickstream data and actions taken on the Services; dates and times of usage; usage statistics; and other information regarding use of the Services. 

We may use these automated technologies to collect information about your equipment, browsing actions and usage patterns.  These technologies help us:

  • remember your information so you do not have to re-enter it;
  • track and understand how you use and interact with the Services;
  • tailor the Services around your preferences;
  • measure the usability of the Services and the effectiveness of our communications;
  • authenticate your identity, protect against fraud and provide our products and services; and
  • otherwise manage and enhance our products and services, and help ensure they are working properly.

Your browser may tell you how to be notified about certain types of automated collection technologies and how to restrict or disable them.  For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.  Without these technologies, however, you may not be able to use all of the features of the Services.

Our Services are not designed to respond to “do not track” signals from browsers.

How We Use the Information We Obtain

 We may use the personal information we obtain to:

  • Provide our Services and manage your account;
  • Communicate with you, respond to inquiries and offer support and assistance;
  • Personalize your experience with the Services;
  • Determine your eligibility to participate in market research, product testing or other similar programs;
  • Advertise and market our Services;
  • Administer participation in surveys, sweepstakes, promotions or other programs;
  • Perform analytics and market, trend or statistical research and solicit user feedback regarding product research and development;
  • Compile, anonymize or aggregate personal data for our business purposes;
  • Operate, evaluate and improve our business and our affiliates’ products and services (including developing new products and services; improving and analyzing our and our affiliates’ products and services; managing our communications; providing technical support; and performing accounting, auditing and other internal functions);
  • Maintain and enhance the safety and security of our Services, prevent misuse and troubleshoot technical issues;
  • Verify your identity and protect against fraud and other criminal activity, claims and other liabilities;
  • Exercise our rights and remedies, respond to requests from government entities, and defend against legal claims; and
  • Comply with and enforce applicable legal requirements, relevant industry standards and Numerator policies.

We also may use the information in other ways for which we provide specific notice at the time of collection. 

To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.

Third-Party Analytics Services
We may use third-party analytics services on the Services, such as Google Analytics.  The providers of these analytics services use technologies such as cookies and web beacons to help us analyze your use of the Services.  The information collected through these means may be disclosed to or collected directly by these services.  To learn more about Google Analytics, please visit https://www.google.com/policies/privacy/partners/.

Interest-Based Advertising
You may see our ads on other websites because we use third-party ad services on our Services. Through these ad services, we can tailor our messaging to individuals considering demographic data, inferred interests and browsing context. These ad services track information about your online activities over time and across third-party websites and apps by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other similar technologies. These ad services may collect data about your visits to websites and apps that participate in these services, such as the pages or ads you view and the actions you take on the websites or apps. This data collection takes place both on our Services and on third-party websites and apps that participate in these ad services. These ad services use this information to show you ads that may be tailored to your individual interests. This process also helps us track the effectiveness of our marketing efforts.

To learn how to opt out of interest-based advertising in the U.S., please visit www.aboutads.info/choices, www.networkadvertising.org/choices/, and http://preferences-mgr.truste.com/.  To opt out of interest-based advertising in Canada, please visit https://optout.aboutads.info/?c=3&lang=en and https://youradchoices.ca/en/appchoices.

Information We Share

We may share the categories of personal information listed above with the categories of third parties listed in this section.  We may share the information we obtain about you with (1) our affiliated companies (which include our parent company and any other subsidiaries, joint venture partners or other companies that we control or that are under common controls with us); (2) Internet service providers, operating systems and platforms, (3) professional services organizations, such as auditors and law firms, (4) social media platforms, if you use those services to connect with us, and (5) third-party vendors and other entities to perform services on our behalf, such as web hosting, IT support and communications providers. 

We also may disclose personal information (1) if we are required to do so by law or legal process, such as a court order or subpoena; (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity or (6) otherwise with your consent or as directed by your representative.

In addition, we reserve the right to transfer to relevant third parties the personal information we have about you in the event of a potential or actual sale or transfer of all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution, or liquidation), or other business transaction.

Transfer of Your Personal Information

We may transfer the personal information that we collect about you to recipients, such as our service providers and affiliates, in jurisdictions other than the jurisdiction in which the personal information originally was collected.  As a result, your personal information may be lawfully accessed by U.S. or foreign courts, law enforcement or other government authorities.  Those jurisdictions may not have the same data protection laws as the jurisdiction in which you initially provided the personal information. When we transfer your personal information to recipients in other jurisdiction (such as the U.S.), we will protect that personal information as described in this Privacy Policy.

Your Rights and Choices

We offer you certain choices in connection with the personal information we collect from you.  You can unsubscribe from our marketing mailing lists by following the “Unsubscribe” link in our emails.  

U.S. State Privacy Rights

Depending on your state of residence, you may have the right to request (1) confirmation of whether we process your personal information and access to the personal information we maintain about you, including a copy provided in a portable format; (2) correction of your personal information; (3) deletion of your personal information; and (4) to opt out of the processing of your personal information for purposes of targeted advertising or the sale of your personal information.  We may take steps to verify your identity before honoring your request to the extent permitted by applicable law.

To submit a request, please email us at privacy@numerator.com.  To exercise your opt-out rights, please click here or, for opt-out requests that involve automated technologies on the device and browser you are currently using, by using the Global Privacy Control signal.  Requests sent using the Global Privacy Control will apply to the device and browser from which they are submitted.  For more information about the Global Privacy Control, please visit https://globalprivacycontrol.org. To submit a request as an authorized agent where permitted by applicable law, please email us at privacy@numerator.com with the subject line “Authorized Agent Request.”  Subject to applicable law, you may appeal our decision with respect to a request you have submitted by emailing us at privacy@numerator.com.

Canadian Privacy Rights
If you are located in Canada, you have the right to access, update and correct inaccuracies in, and withdraw consent to our collection, use and disclosure of, your personal information in our custody or control. You may make such a request or withdraw your consent by emailing or writing to us using the contact information set out below. We may request certain personal information for the purpose of verifying your identity when you seek access to or correction of your personal information.

Retention of Your Personal Information

We will retain your personal information for the period reasonably necessary to achieve the purposes set out in this Privacy Policy (or any other notice provided at the time of collection) and our legal obligations, taking into account applicable statutes of limitation and records retention requirements under applicable law.

How We Protect Personal Information

We maintain administrative, technical and physical safeguards designed to protect personal information against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.

Children’s Privacy

Our Services are designed for a general audience and are not directed to children under the age of 18.  We do not knowingly collect or solicit personal data from children under the age of 18 (or other relevant age, as applicable pursuant to relevant law) through our Services.  If we become aware that we have collected personal information from a child under such age, we will promptly delete the information from our records.  If you believe that a child under such age may have provided us with personal information, please contact us at privacy@numerator.com.

Links to Third-Party Services and Features

For your convenience and information, the Services may provide links to other online services (such as other websites or social media platforms), and may include third-party features such as apps, tools, widgets and plug-ins.  These online services and third-party features may operate independently from us.  The privacy practices of the relevant third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review.  To the extent any linked online services or third-party features are not owned or controlled by Numerator, we are not responsible for these third parties’ information practices.

Updates to Our Privacy Policy

We may update this Privacy Policy from time to time and without prior notice to you to reflect changes in our personal information practices.  We will indicate at the top of the policy when it was most recently updated.

How to Contact Us

You can update your preferences, ask us to remove your information from our mailing lists, submit a request or ask us questions about this Privacy Policy or the manner in which we or our service providers (including our service providers outside your jurisdiction) handle your personal information by contacting us at:

Numerator Privacy
Market Track, LLC
24 E. Washington St., Suite 1200
Chicago, IL 60602
privacy@numerator.com

Numerator California Consumer Privacy Statement

 Last Updated: March 31, 2025

This California Consumer Privacy Statement (“CA Statement”) supplements the Numerator Privacy Policy and applies solely to personal information collected about California consumers.  This California Consumer Privacy Statement does not apply to personal information collected about our personnel or job applicants.  California residents who apply for a job with us should refer to our California Job Applicant Privacy Notice.

This California Consumer Privacy Statement uses certain terms that have the meaning given to them in the California Consumer Privacy Act of 2018 (as amended by the California Privacy Rights Act of 2020) and its implementing regulations (collectively, the “CCPA”).

  1. Notice of Collection and Use of Personal Information

We may collect (and may have collected during the 12-month period prior to the Last Updated date of this California Consumer Privacy Statement) the following categories of personal information about you and your organization, in addition to those described in the Numerator Privacy Policy:

  • Identifiers: identifiers such as a real name, organization name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers, and similar technology; unique pseudonym or user alias; telephone number and other forms of persistent or probabilistic identifiers), online identifier, IP address, email address and other similar identifiers;
  • Online Activity:Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements;
  • Geolocation Data; and
  • Inferences:inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

We may use (and may have used during the 12-month period prior to the Last Updated date of this California Consumer Privacy Statement) your personal information for the purposes described in the Numerator Privacy Policy and for the following business purposes:

  • Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling transactions, verifying user or client information, processing payments, providing financing, providing analytics services, providing storage or providing similar services;
  • Providing advertising and marketing services;
  • Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance;
  • Short-term, transient use, such as nonpersonalized advertising shown as part of your current interaction with us;
  • Helping to ensure security and integrity;
  • Undertaking activities to verify or maintain the quality or safety of our services or devices and to improve, upgrade or enhance them;
  • Debugging to identify and repair errors; and
  • Undertaking internal research for technological development and demonstration.

On the Services, we do not collect or process sensitive personal information pursuant to the CCPA for purposes of inferring characteristics about consumers. 

  1. Sources of Personal Information

During the 12-month period prior to the Last Updated date of this California Consumer Privacy Statement, we may have obtained personal information about you from the following categories of sources:

  • Directly from you, such as when you contact us;
  • Your devices, such as when you use our Services;
  • Our affiliates;
  • Service providers, contractors and other vendors who provide services on our behalf;
  • Online advertising services;
  • Data analytics providers;
  • Professional services organizations, such as auditors and law firms;
  • Internet service providers (“ISPs”); and
  • Operating systems and platforms.

  1. Sale or Sharing of Personal Information

We share your personal information by allowing certain third parties (such as online advertising services, social networks, and data analytics providers) to collect personal information via automated technologies on our online services for cross-context behavioral advertising.  We also disclose your personal information to our affiliates and other business partners for their own marketing purposes.  These kinds of sharing may be considered sales or sharing under the CCPA when the information is exchanged for monetary or non-monetary consideration. You have the right to opt-out of such sales or sharing of your information.

We share for cross-context behavioral advertising purposes or sell (and have shared or sold during the 12-month period prior to the Last Updated date of this Privacy Statement) the following categories of personal information about you: Identifiers; Online Activity; and Inferences.  You have the right to opt out of this disclosure of your personal information, as detailed below.  We do not have actual knowledge that we sell or share the personal information of minors under 16 years of age.

  1. Disclosure of Personal Information

During the 12-month period prior to the Last Updated date of this California Consumer Privacy Statement, we may have disclosed the following categories of personal information about you for a business purpose to the following categories of third parties:

Categories of Personal Information
Categories of Third Parties
Identifiers • Our affiliates
• Vendors who provide services on our behalf
• Our business partners
• Professional services organizations, such as auditors and law firms
• Online advertising services
• Data analytics providers
• ISPs and operating systems and platforms
Online Activity • Our affiliates
• Vendors who provide services on our behalf
• Our business partners
• Online advertising services
• Data analytics providers
• ISPs and operating systems and platforms
Geolocation Data • Our affiliates
• Vendors who provide services on our behalf
• Data analytics providers
• ISPs and operating systems and platforms
Inferences • Vendors who provide services on our behalf
• Data analytics providers
• ISPs and operating systems and platforms

In addition to the categories of third parties identified above, during the 12-month period prior to the Last Updated date of this California Consumer Privacy Statement, we may have disclosed personal information about you to government entities and third parties in connection with corporate transactions, such as mergers, acquisitions or divestitures.

  1. Your California Privacy Rights

You have certain choices regarding your personal information, as described below.

  • Access: You have the right to request, twice in a 12-month period, that we disclose to you the categories of personal information we have collected, used, disclosed and sold or shared about you, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you.
  • Correction: You have the right to request that we correct the personal information we maintain about you, if that information is inaccurate.
  • Deletion: You have the right to request that we delete certain personal information we have collected from you, subject to certain exceptions.
  • Opt-Out of Sale or Sharing: You have the right to opt-out of the sale of your personal information or the sharing of your personal information for cross-context behavioral advertising purposes.
  • Shine the Light: You also have the right to request that we provide you with (a) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (b) the identity of those third parties.

How to Submit a Request.  You can submit an access, correction, deletion, or Shine the Light request by emailing us at privacy@numerator.com.  You can opt out of the sale or sharing of your personal information by completing our opt-out request form here or, for disclosures that involve automated technologies on the device and browser you are currently using, by using the Global Privacy Control signal.  Requests sent using the Global Privacy Control will apply to the device and browser from which they are submitted.  For more information about the Global Privacy Control, please visit https://globalprivacycontrol.org.  To submit a request as an authorized agent on behalf of a consumer, please email privacy@numerator.com with the subject line “CCPA Authorized Agent Request.”

To the extent permitted by applicable law, you may appeal our decision with respect to a request you have submitted by emailing us at privacy@numerator.com.

Verifying Requests.  To help protect your privacy and maintain security, we will take steps to verify your identity before complying with your access, deletion or correction request.  If you have an account with us, we will verify your request either when you log in to your account or if you confirm your email address in our records.  In addition, if you ask us to provide you with specific pieces of personal information, we may require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.  If you do not have an account with us, or an email address on file with us, then there may not be a reasonable method by which we can verify your identity to the level of certainty required by the CCPA.  This is because historically we have not linked device identifiers to named actual persons.  Accordingly, if you do not have an account with us, or an email address on file, and you request access to, correction of or deletion of your personal information, we will not be able to process your request at this time.

Additional Information.  If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us.  To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request. 

Numerator Colorado Consumer Privacy Statement

 Last Updated: March 31, 2025

 This Colorado Consumer Privacy Statement (“CO Statement”) supplements the Numerator Privacy Policy and applies solely to personal data collected about Colorado consumers who interact with us in an individual or household (not an employment or commercial) capacity.  This Statement uses certain terms that have the meaning given to them in the Colorado Privacy Act (“CPA”).

  1. Collection, Use and Sharing of Personal Data

We may collect, use and share the personal data we obtain as described in our Privacy Policy and the chart below. 

Category of Personal Data
Processing Purpose(s)
(see full list below)
Used for Targeted Advertising?
Sold or Shared
Contact Information • Provide our services;
• Communicate with you;
• Personalize your experience;
• Determine your eligibility to participate in market research, product testing or other similar programs;
• Advertise and market;
• Administer participation in surveys and promotions;
• Perform analytics and research;
• Compile, anonymize or aggregate personal data;
• Operate, evaluate and improve our business;
• Maintain and enhance safety and security;
• Verify your identity and protect against fraud;
• Exercise our rights and remedies; and
• Comply with and enforce applicable requirements.		 Yes Not sold.
Shared with:
• Our affiliates
• Vendors who provide services on our behalf
• Our business partners
• Professional services organizations, such as auditors and law firms
• Online advertising services
• Data analytics providers
• ISPs and operating systems and platforms
Information We Collect From Third Parties • Advertise and market;
• Perform analytics and research;		 Yes

Not sold.
Shared with:
• Our affiliates
• Vendors who provide services on our behalf
• Our business partners
• Professional services organizations, such as auditors and law firms
• Online advertising services
• Data analytics providers
• ISPs and operating systems and platforms
Account Information • Provide our services;
• Communicate with you;
• Personalize your experience;
• Advertise and market;
• Perform analytics and research;
• Operate, evaluate and improve our business;
• Maintain and enhance safety and security;
• Verify your identity and protect against fraud;
• Exercise our rights and remedies; and
• Comply with and enforce applicable requirements.		 Yes

Not sold.
Shared with:
• Our affiliates
• Vendors who provide services on our behalf
• Our business partners
• Professional services organizations, such as auditors and law firms
• Data analytics providers
• ISPs and operating systems and platforms
Other Information You Choose to Provide • Provide our services;
• Communicate with you;
• Personalize your experience;
• Determine your eligibility to participate in market research, product testing or other similar programs;
• Advertise and market;
• Administer participation in surveys and promotions;
• Perform analytics and research;
• Compile, anonymize or aggregate personal data;
• Operate, evaluate and improve our business;
• Maintain and enhance safety and security;
• Verify your identity and protect against fraud;
• Exercise our rights and remedies; and
• Comply with and enforce applicable requirements.		 Yes

Not sold.
Shared with:
• Our affiliates
• Vendors who provide services on our behalf
• Our business partners
• Professional services organizations, such as auditors and law firms
• Online advertising services
• Data analytics providers
• ISPs and operating systems and platforms

Processing Purposes:

  • Provide our Services and manage your account;
  • Communicate with you, respond to inquiries and offer support and assistance;
  • Personalize your experience with the Services;
  • Determine your eligibility to participate in market research, product testing or other similar programs;
  • Advertise and market our Services;
  • Administer participation in surveys, sweepstakes, promotions or other programs;
  • Perform analytics and market, trend or statistical research and solicit user feedback regarding product research and development;
  • Compile, anonymize or aggregate personal data for our business purposes;
  • Operate, evaluate and improve our business and our affiliates’ products and services (including developing new products and services; improving and analyzing our and our affiliates’ products and services; managing our communications; providing technical support; and performing accounting, auditing and other internal functions);
  • Maintain and enhance the safety and security of our Services, prevent misuse and troubleshoot technical issues;
  • Verify your identity and protect against fraud and other criminal activity, claims and other liabilities;
  • Exercise our rights and remedies, respond to requests from government entities, and defend against legal claims; and
  • Comply with and enforce applicable legal requirements, relevant industry standards and Numerator policies.

We do not knowingly process personal data from children under the age of 18. We also do not engage in profiling in furtherance of decisions that produce legal or similarly significant effects concerning consumers, as defined in the CPA. 

  1. Your Colorado Privacy Rights

If you are a Colorado consumer who interacts with us in an individual or household capacity (and not in a commercial or employment context), you have the right to: (1) request access to, correction of or deletion of your personal data; and (2) opt-out of the processing of your personal data for purposes of targeted advertising or the sale of your personal data.  In addition, you have the right to obtain your personal data in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the personal data to another entity.

How to Submit a Request.  You can submit an access, correction, portability or deletion request by emailing us at privacy@numerator.com or by clicking here.  You can opt out of the sale or sharing of your personal information by completing our opt-out request form here or, for disclosures that involve automated technologies on the device and browser you are currently using, by using the Global Privacy Control signal.  Requests sent using the Global Privacy Control will apply to the device and browser from which they are submitted.  For more information about the Global Privacy Control, please visit https://globalprivacycontrol.org.  To submit an opt-out request as an authorized agent on behalf of a consumer, please email privacy@numerator.com with the subject line “CO Authorized Agent Request.”

You may also appeal our decision with respect to a request you have submitted by emailing us at privacy@numerator.com with the subject line “CO Privacy Rights Request Appeal.”

Verifying Requests. To help protect your privacy and maintain security, we will take steps to verify your identity before complying with your access, deletion or correction request.  If you have an account with us, we will verify your request either when you log in to your account or if you confirm your email address in our records.  In addition, if you ask us to provide you with specific pieces of personal information, we may require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request.  If you do not have an account with us, or an email address on file with us, then there may not be a commercially reasonable method by which we can verify your identity.  This is because historically we have not linked device identifiers to named actual persons.  Accordingly, if you do not have an account with us, or an email address on file, and you request access to, or correction, portability or deletion of your personal information, we will not be able to process your request at this tim

Numerator GDPR Privacy Statement

 Last Updated: March 31, 2025

This GDPR Privacy Statement (“GDPR Statement”) supplements the Numerator Privacy Policy (the “Policy”) and describes the types of personal data we obtain about data subjects in the European Economic Area (EEA) and United Kingdom (UK), how we use the personal data, and with whom we may share it. This Statement also describes the choices available to you, the measures we take to safeguard personal data, and how you can contact us about our privacy practices and to exercise your rights.

This GDPR Statement does not apply to personal data collected about our personnel or job applicants. EEA and UK residents who apply for a job with us should refer to our Job Applicant Privacy Notice.

Market Track, LLC d/b/a Numerator, with an address at 24 E. Washington St., Suite 1200 Chicago, IL 60602 (“Numerator”, “us”, “we”) will act as a “controller” in respect of your personal data, and will process personal data in accordance with this GDPR Statement.

This GDPR Statement uses certain terms that have the meaning given to them in the General Data Protection Regulation or UK General Data Protection Regulation, as appropriate (collectively, the “GDPR”).

Personal Data We Obtain

We obtain certain personal data in connection with the Numerator website and mobile application, which is listed under the Information We Obtain section of the Policy, and described in our Cookie Notice.

How We Obtain Information About You

We may obtain personal data about you when you request or schedule a demo, talk to our representatives, or fill out forms on the website.

Where we collect personal data directly from you, we will indicate if provision of the personal data is necessary for our compliance with a legal obligation or provision of the personal data is necessary for us to perform a contract with you.

How We Use The Personal Data We Obtain

We rely on the following lawful bases to process your personal data, for the following purposes:

  1. Our legitimate interests in providing, developing and improving our products and services:
    • Providing our Services (as defined in the Policy) and managing your account;
    • Providing market research reports and similar services to our clients;
    • Communicating with you, responding to inquiries and offering support and assistance;
    • Personalizing your experience with the Services;
    • Performing analytics and market, trend or statistical research and soliciting user feedback regarding product research and development;
    • Compiling, anonymizing or aggregating personal data for our business purposes;
    • Operating, evaluating and improving our business and our affiliates’ products and services (including developing new products and services; improving and analyzing our and our affiliates’ products and services; managing our communications; providing technical support; and performing accounting, auditing and other internal functions);
    • Maintaining and enhancing the safety and security of our Services, preventing misuse and troubleshooting technical issues;
    • Exercising our rights and remedies, responding to requests from government entities, and defending against legal claims; and
    • Complying with and enforcing applicable legal requirements, relevant industry standards and Numerator policies.
  2. With your consent:
    • Advertising and marketing our Services; and
    • Some of the purposes listed above, to the extent that consent is required by applicable law (e.g., where they are performed by automated technologies used on our website.
  3. To comply with applicable legal and regulatory requirements:
    • Protecting against fraud and other criminal activity, claims and other liabilities; and
    • Complying with other obligations under law.

We also may use the information in other ways for which we provide specific notice at the time of collection.

How We Share The Information We Obtain

We may share the personal data we obtain about you with our affiliates and the third parties listed in the Information We Share section of the Policy, for any of the purposes described above. We also may share the information we obtain about you with our professional advisors (e.g., auditors, accountants, law firms, and other consultants).

International Transfers

We may share your personal data for the purposes described in the How We Use The Personal Data We Obtain section of this GDPR statement. Your personal data may be transferred to recipients located outside the EEA and UK.

Whenever we transfer your personal data to recipients located outside the EEA and UK, we will ensure that:

  • The country to which the personal data will be transferred has been granted an adequacy decision by the European Commission and/or appropriate regulatory or government authority;
  • We have put in place appropriate safeguards in respect of the transfer, for example, the EU Standard Contractual Clauses; or
  • One or more of the derogations for specific situations provided by law applies, for example, because the transfer of personal data is necessary for us to establish, exercise, or defend against legal claims.

Please contact us using the details provided below if you would like further information on the specific mechanism used by us when transferring your personal data out of the EEA and UK. 

Your Rights and Choices

In accordance with applicable law, you may have certain rights in relation to your personal data. These rights will, in accordance with applicable law, apply only in certain circumstances and are subject to certain exemptions that may apply, and they are as follows:

  • Request access to personal data we maintain about you.
  • Request correction of incomplete or inaccurate personal data that we hold about you. To help ensure your personal data is accurate and current, we ask that you please keep us informed if your personal data changes during your relationship with us.
  • Request erasure of personal data we maintain about you. You also have the right to ask us to delete or remove your personal data where you have exercised your right to object to processing (see below).
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal data for direct marketing purposes.
  • Request the restriction of processing of your personal data in certain situations, for example, if you want us to establish its accuracy or the reason for processing it.
  • Request the transfer of your personal data to you or another party.
  • Withdraw your consent where you may have provided your consent to the collection, processing and transfer of your personal data for a specific purpose. Once we have received notification that you have withdrawn your consent, we will no longer process your personal data for the purpose or purposes you originally agreed to, unless we have another legal basis for doing so.

If you want to exercise any of these rights, please contact us via email at privacy@numerator.com. To help protect your privacy and maintain security, we may request information from you to verify your identity before granting you access to your personal data or complying with your request.

You generally will not have to pay a fee to exercise any of your rights. However, where the relevant law permits, we may charge a reasonable fee if your request for access is clearly unfounded or excessive (for example, for repeat copies). Alternatively, we may deny your request in such circumstances.

You have the right to make a complaint at any time to a data protection authority in the EEA or UK, as appropriate. We would, however, appreciate the chance to deal with your concerns before you approach the data protection authority, so please contact us in the first instance.

How We Protect Personal Data

We maintain administrative, technical and physical safeguards designed to protect personal data against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use.

Retention

We will retain your personal data for the time period necessary to achieve the purposes outlined in this GDPR Statement and the Policy, taking into account applicable statute of limitation periods and records retention requirements under applicable law.

Updates To The GDPR Statement

This GDPR Statement may be updated periodically and to reflect changes in our personal data practices. We will post a notice on our website and/or mobile application to notify you of significant changes to the GDPR Statement and indicate at the top of the Statement when it was most recently updated.

How To Contact Us

If you have any questions about this GDPR Statement, please contact us at privacy@numerator.com.

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