PRESS RELEASES
How can Numerator support your story?
Contact: Bob Richter, Publicist
press@numerator.com
> 62% of Consumers Plan to Celebrate Halloween; 80% Plan to Purchase Candy, Numerator Reports
64% Prefer to Shop In-Store for Halloween Items; 15% Plan to Decorate with Giant Skeletons and Other Large-Scale Decor
> Numerator Launches Verified Voices Direct – A Research-Only Platform Built on Verified Buyers
Precision Targeting, Fast Survey Creation, Flexible Reporting in a Single Platform
> Numerator Quantifies the Impact of Memory Lapse on Market Research
Over 50% of Consumers Forget the Brands They Buy
> Post Consumer Brands Expands Numerator Partnership
Single-Sourced, Omnipanel Data Provides Visibility into Family Meal Occasions, Including Grocery Trips, Restaurant Visits, and Pet Food Purchases
> 71% of FMCG Shoppers Buy Outside Food, Drug, Mass Channels, Numerator Reports
Further Analysis Shows Buy Rate 1.5X Higher Across 500+ Major Categories with Full Market View
> 86% of Numerator Total Commerce Panel Now Digitally Connected
Advancements in Digital Collection, Data Processing and User Engagement Doubled the Speed of Data Capture
> Numerator Omnipanel Surpasses 2 Billion Shopping Trips
Advancements in Digital Collection, Data Processing and User Engagement Doubled the Speed of Data Capture
> 30% of U.S. Consumers Have Considered or Already Relocated Due to Climate-Related Concerns, Numerator Reports
Consumers Affected by June 2024 Heat Wave Increased Ice Spend by +15%, Alcoholic Beverage Spend by +27%; Southern U.S. Consumers 27% More Likely to Restock Emergency Supply Kits Multiple Times per Year
> Online Retailers Capture 37% of Back-to-School Supply Sales, Numerator Reports
Walmart Captures 34% of Back-to-School Spending; 9 in 10 Students Now Using Technology in the Classroom
> Top 5 Private Label Brands are Owned by Walmart; Kroger’s Smart Way is Fastest Growing Store Brand, Numerator Reports
Aldi, Trader Joe’s, Costco Lead in Store-Brand Share; Nearly all U.S. Households Now Buying Private Label Grocery and Health & Beauty Products