NUMERATOR TOTAL COMMERCE PANEL
Setting a new standard for consumer panels with a (data) wave of innovation.
Understand a total commerce view of the consumer — whether it be click and collect, brick and mortar, online or third-party delivery providers — with a panel that is bigger, better and goes beyond omnichannel to omni everything.
The Total Commerce Panel sets
new industry standards.
150K
STATIC HOUSEHOLDS
30+
TRIPS PER MONTH ON AVERAGE
50+
BANNERS SHOPPED PER YEAR ON AVERAGE
4
YEARS OF COMPARABLE HISTORY
The (Data) Wave of Innovation is here.
Bigger, better and beyond omnichannel.
We gave you access to more people, more data and more insights — now we’re raising the bar again with our latest (Data) Wave of Innovation.
Bigger.
We’re delivering you more sample by expanding our panel to 150K households — a 43% increase — allowing you to dive deeper with your analysis. And we’re launching with four years of comparable data at this new scale for immediate longitudinal insights
Better.
We didn’t just expand the size of our panel — we also raised the rigorous participation requirements we’ve always had. Total Commerce Panel sets a new quality standard with a minimum of 2 trips per month for 12 consecutive months and 5 retailers shopped per year, yielding 30+ trips per month and 50+ banners per year for an average panelist.
Beyond.
Omnichannel is no longer enough, you need omni everything. That’s why we’ve invested to increase the average item-level coverage across ALL channels to 75% with most sectors above 90%. And we have built a flexible Omni-Calibration engine that preserves natural consumer behavior by calibrating to benchmark sources that represent the total market — instead of force-fitting to POS.
See more trips, more channels, and more insights.
More Data Updates
Monitor changing consumer behaviors and sentiments on demand.
More Channels and More Products
Capture purchases of all product categories across all channels.
More Consumer Context
Gain richer consumer understanding with 2,500+ demographic, psychographic and media consumption attributes.
Brands that trust Numerator Omnipanels
WHITE PAPER
Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Creating a static panel that is representative of the population, maintains stringent panelist requirements and reflects unbiased, natural consumer behavior is foundational to delivering an accurate and complete view of consumer behavior.
As consumer behavior continues to evolve and becomes more complex than ever before, Numerator has increased the standard for static definition as well as how the resulting data is projected and scaled to reflect U.S. households.