NOW NORMAL HUB
Understanding what's happening now to prepare for what's next.
Today’s consumers face an increasingly dynamic marketplace, from rising prices to year three of a persistent pandemic. And brands face additional challenges, navigating global trade disruptions and catering to a population of consumers who look & think differently than ever before. In Numerator’s “The Now Normal” series, we’ll share a variety of new and groundbreaking analyses to help you understand the now so you can prepare for what’s next.
This series will cover...
MACRO SHIFTS
The world is changing, bringing the consumer landscape along with it. From inflation upticks to population shifts, how can businesses prepare for an ever-evolving future outside of their control?
BRAND DYNAMICS
Consumers have more choices than ever before, from how they shop to what they buy. What do brands need to know to stay competitive in today’s market?
NEW ROUTINES
The pandemic triggered significant and ongoing shifts in the day-to-day lives of consumers. What does this look like today, and how will it change in the future?
Explore the latest.
See what’s already been published and what’s on the horizon. Check back for updates, or subscribe below to be the first to know when new studies become available.
MACRO SHIFTS
Shopping Behavior Index
Tracks weekly buying behavior across a dozen key retail channels, providing the most comprehensive view of omnichannel consumer behavior available in the market.
MACRO SHIFTS
Growth In Sight
Uncovers $101 billion in growth happening outside of traditional Food, Mass and Drug channels and shines a light on the consumers driving that growth.
BRAND DYNAMICS
Brand Strength Score
Enables brands and retailers to assess the financial strength of their buyers by understanding their purchase power.
NEW ROUTINES
New Realities & Routines
Provides an in-depth understanding of how consumers today are faring when it comes to their finances and increased post-pandemic flexibility.
BRAND DYNAMICS
Private Label Trends
Presents a quarterly pulse on private label trends across channels, consumer groups and product types.