News Type: News

Marketer’s Attempt to Budget Amid Uncertainty and an ‘Astonishing’ Amount of Trump Campaign Money goes to TV: Ad Age Digital Edition

Target talks Christmas in July with holiday shopping announcement

Back-to-school marketing is more somber under COVID-19, but carries silver linings

What’s Hot and What’s Not in the Summer of COVID-19

Macy’s Banks on Back-to-School Success to Revive Lagging Sales

American Eagle channels TikTok culture for virtually produced back-to-school campaign

Back-to-School ads down 50% with uncertainty of opening

Back-to-school advertising activity drops 50% from last year, study says

Consumers still haven’t started their back to school shopping

Numerator Expands Insights Platform to Canada