Numerator Visions 2025
Consumer trends for 2025
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SNAP Insights Center

Numerator’s SNAP Insights Center brings together our latest research on shopping trips where SNAP / WIC benefits are leveraged and the households using these programs.

State of SNAP

Numerator’s State of SNAP analysis breaks out SNAP & WIC trips by state to show how benefit usage has progressed regionally over the past six years. Understanding how SNAP & WIC usage varies across the country can help brands and retailers localize their offerings to reach consumers most in need.

SNAP Shopper Scorecard

Numerator’s SNAP Shopper Scorecard highlights how retailer selection and spending differs between SNAP and Non-SNAP households. Take a wider look at where these households are shopping, regardless of whether or not they’re using their benefits.

SNAP Trip Tracker

Numerator’s SNAP Trip Tracker looks at longitudinal trends in SNAP & WIC usage, and showcases how the frequency, composition and location of these SNAP shopping trips have changed over time.

Tariff Sentiment Tracker

Numerator’s Tariff Sentiment tracker provides a bi-weekly pulse check on consumers’ tariff perspectives.

Tariff Risk Index

Explore Numerator's Tariff Risk Index—a data-driven tool that ranks consumer categories by their vulnerability to proposed tariffs. View category risk scores, dive into scenario planning, and uncover what drives tariff sensitivity with detailed category profiles.

Consumer Sentiment

The Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.

Private Label Trends

Numerator's Private Label dashboard provides an ongoing look at private label performance across product sectors, channels and retailers.

Consumer Electronics Tracker

Numerator's Consumer Electronics Tracker provides quarterly insight into omnichannel buying behavior in select electronics categories.

Home Improvement Tracker

Our Home Improvement Tracker provides a quarterly look into omnichannel buying behavior in select home improvement categories.

Stay in the know with the latest from Numerator.

Report
The SNAP Evolution: Supporting Shoppers in a Changing Economy
Explore how proposed SNAP cuts could reshape consumer behavior and retail spending, with wide-reaching effects across the economy.
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Webinar
The Promotional Effectiveness of Retailer Loyalty Programs
Over the past year, Walmart, Target, and Dollar General have leaned into loyalty and cashback programs to retain value-focused shoppers…
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Article
Numeration 2025 Recap: The Next Generation of Consumer Insights
Explore the future of consumer intelligence at Numeration 2025, where industry leaders and experts from brands like Kraft Heinz, Bacardi,…
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