Discover what makes Millennials tick when it comes to shopping—our guide offers an in-depth look at their unique buying behavior and consumer preferences.

The Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.

Our Home Improvement Tracker provides a quarterly look into omnichannel buying behavior in select home improvement categories.

Numerator's Consumer Electronics Tracker provides quarterly insight into omnichannel buying behavior in select electronics categories.

Numerator's Private Label dashboard provides an ongoing look at private label performance across product sectors, channels and retailers.

Numerator’s Tariff Sentiment tracker provides a bi-weekly pulse check on consumers’ tariff perspectives.

Numerator’s Amazon Prime Day Tracker compiles a live look across Numerator data sources to bring immediate insights into Prime Day activity.

Numerator’s SNAP Insights Center brings together our latest research on shopping trips where SNAP / WIC benefits are leveraged and the households using these programs.

Numerator’s State of SNAP analysis breaks out SNAP & WIC trips by state to show how benefit usage has progressed regionally over the past six years. Understanding how SNAP & WIC usage varies across the country can help brands and retailers localize their offerings to reach consumers most in need.

Numerator’s SNAP Shopper Scorecard highlights how retailer selection and spending differs between SNAP and Non-SNAP households. Take a wider look at where these households are shopping, regardless of whether or not they’re using their benefits.