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Numerator Visions: Consumer Trends for 2025

Numerator's annual report details the future of US consumer trends in 2025 and what industry leaders should prepare for.

Consumer Sentiment

The Numerator Consumer Sentiment Tracker provides a monthly view of consumer confidence, spending & saving considerations, and future financial outlook.

Cyber Weekend

Numerator’s Cyber Weekend dashboard provides rapid insights into the full Cyber Five period, based on survey intel from verified shoppers.

Promo Shift Dashboard

Track the latest promotional trends and see how overall promotional volume is shifting In Numerator's Promo Shift Dashboard.

Private Label Trends

Numerator's Private Label dashboard provides an ongoing look at private label performance across product sectors, channels and retailers.

Home Improvement Tracker

Our Home Improvement Tracker provides a quarterly look into omnichannel buying behavior in select home improvement categories.

Consumer Electronics Tracker

Numerator's Consumer Electronics Tracker provides quarterly insight into omnichannel buying behavior in select electronics categories.

Making Sustainability Matter to Consumers

Learn how consumers and sustainability interact with each other. Discover top sustainability trends and the four consumer groups driving them.

Prime Big Deal Days

Numerator’s Prime Big Deal Days tracker provides rapid insights into Amazon’s annual fall sale, with real-time survey responses from verified shoppers.

SNAP Insights Center

Numerator’s SNAP Insights Center brings together our latest research on shopping trips where SNAP / WIC benefits are leveraged and the households using these programs.

Stay in the know with the latest from Numerator.

Case Study
Nurri launches new line of ready-to-drink performance shakes nationwide at Costco to meet growing demand of health-conscious shoppers
In early 2024, Costco wanted to diversify its ready-to-drink (RTD) Performance Shake offerings to meet growing consumer demand. They sought…
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Report
Numerator Visions ’25
Gain insight into what to expect for US consumer trends and how industry leaders and executives should act in 2025.…
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Webinar
Numerator Visions: Trends to Shape Consumer Spending in 2025
On January 29 at 11am CT, join Numerator experts as they review the past year, highlighting key economic and consumer…
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