LIMITED SERVICE RESTAURANTS
Deep insights to engage modern consumers.
Modern consumers have changed how they eat. The largest consumer trends – representing the highest growth – aren’t tracked by legacy data.
Plan for growth with a comprehensive understanding of your consumers, macro shifts and trends, and the competitive restaurant landscape.
Restaurant consumer behavior has changed drastically over the last several years, as consumers picked up delivery services during the pandemic, formed new eating habits while spending more time at home, and are now searching for value amidst ongoing inflation — leaving restaurants unsure of which levers to pull to drive growth. Numerator can help. We know who your guests are, what they buy at competitive restaurants, stores, or via delivery services, and what offers will engage them.
Unlock Deep Consumer Understanding
Go beyond basic demographics to understand the opinions, attitudes, and media consumption habits of your verified guests. Get unprecedented visibility into Gen Z, Gen Alpha households, and diverse consumer groups.
Both Buy and Why
Narrow in on the behavior of lapsed guests, across competitors, retail channels, and delivery services, to develop strategies to win them back. Understand the attitudes and opinions driving loyalty and guest leakage.
Near Real-Time Insight into Emerging Trends
Leverage near-real time purchase data and survey feedback from verified guests to inform your menu and innovation strategies. Track the impact of trends like GLP-1 and evolving consumption patterns on your guests.
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Omnichannel Panelists
Each panelist is tracked across all channels — which is the only way to understand switching.
eCommerce Coverage
We capture each panelists’ app purchases, 3PD orders, and in-store purchases, so you can identify growth opportunities.
Technology-driven Speed
We can report within days, using % of households reporting.
The scale you need for consumer-driven data.
Innovate with direct consumer feedback.
Whether it’s through fast feedback from Instant Surveys, interactive qualitative research, or studies led by industry experts – Numerator Verified Voices is fully integrated with our panel data, giving you direct access to your consumers and your competitors’ consumers.
Our latest Restaurant insights.
REPORT
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Identify & understand users and to explore the broader impact of cannabis use on consumer behavior.
Webinar
Delivery Deep Dive
Get an unprecedented view of third-party delivery services, their impact on restaurant performance, and the effects on consumer behavior.