FINANCIAL SERVICES – PUBLIC EQUITIES

See what others can’t

Numerator is the standard for measuring omnichannel consumer behavior. What are you risking by not knowing the why behind the what?
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Gain an edge with consumer behavior data

Let’s be clear – we are not credit card or POS data. Numerator’s consumer panel data capture the who, what, where, and why behind every purchase – across both online and offline channels. Our single-source, first-party data reveal not just transactions, but the behaviors and motivations driving them, giving a more complete and predictive view of consumer trends and the implications for top line growth.
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125+ Tickers Covered
Get item level data for hundreds of publicly traded companies in the US Consumer Staples and Consumer Discretionary sectors
Single-Sourced, Omnichannel View
Track verified purchase behaviors across all channels from a single source. Don’t miss out on data from eCommerce, Club, Beauty Retail & more
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See Who is Buying and How They Behave
Uncover how consumer behavior across 2,500+ demographic and psychographic attributes is changing over time

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Top use cases for public equity investors

Dissect sales growth to uncover opportunities
Unlock visibility that no other data set can provide – decompose sales growth into behavioral, demographic and channel drivers, decode market share shifts, and track loyal customer behavior.
Assess the impact of GLP-1 on your portfolio
Numerator can track and trend consumption among verified GLP-1 households. Use our single-source data to understand risks and upside of GLP-1 adoption to tickers and brands.
Instantly survey verified buyers
Stay ahead of emerging trends and inflection points by conducting short, relevant surveys of verified buyers. Want to understand the price elasticity of Modelo drinkers to tariffs? Just ask them.

Get the latest insights from Numerator

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ARTICLE
Tricks of the Trade: Consumers React to U.S. Tariffs
Learn how new tariffs are affecting consumer sentiment and shopping patterns.
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REPORT
Value-Sized Insights on McDonald’s McValue Menu
Find out who McValue Menu buyers are and how they evaluate restaurants on value and quality.
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ACADEMIC PAPER
The No Hunger Games: Impact of GLP-1 on Consumer Behavior
Learn now growing GLP-1 adoption is influencing consumer food demand.

Grow more with modern insights.

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Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.