FINANCIAL SERVICES – PRIVATE EQUITY
Make better investment decisions
Consumer behavior is a leading predictor of future growth. Numerator’s industry-leading consumer data offers private equity firms a view into the upside potential of an asset or category through a deeper understanding of the underlying behaviors driving performance.
Numerator supports Private Equity across the entire deal lifecycle
Sourcing
Identify attractive categories and brands using consumer-based criteria that align with your investment thesis (e.g., Gen Z skew).
Demand Diligence
Determine upside potential of a target brand by evaluating the underlying drivers of consumer momentum.
Value Creation
Identify where to focus your value creation efforts by tracking key KPIs across your portfolio companies.
Exit
Inform sell-side story and CIM development with brand demand metrics like repeat rate, share of wallet, penetration, and buy rate.
Ready to Learn More?
Schedule a demo with us today – we’ll show you the value of integrating Numerator’s comprehensive consumer data into your investment strategy
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A member of our team will get back to you within 24 hours. In the meantime, explore our content to get a pulse on the latest consumer and shopper insights trends.
Our top solutions for Private Equity firms

Numerator Insights
Analyze shopping behaviors for target brands to understand underlying consumer momentum with anytime access to our easy-to-use platform

Verified Voices
Supplement behavioral data with survey to understand sentiment (e.g., satisfaction, attribute associations, advocacy, etc) and usage occasions about the brands and categories you’re considering investing in

Data Feeds
Integrate comprehensive consumer data at scale into your existing data ecosystem to inform sourcing efforts

Numerator helps growing brands grow faster.
The industry’s fastest growing brands partner with Numerator to accelerate growth. Learn more about how your portfolio brands can get the insights they need to succeed, with their own dedicated Numerator consultant, platform access, and survey credits.
These emerging brands are driving growth with Numerator






CASE STUDY
Rise Brewing Company
Learn how RISE Brewing partnered with Numerator Insights to show the value of their brand, their loyal consumers, and why they deserve to be on the shelf.
LEARN MOREStay in the know.

WEBINAR
An Update on the GLP-1 Landscape, featuring a Conversation with Morgan Stanley
Watch on demand for an update on the evolving GLP-1 consumer landscape and future considerations for consumer goods companies, featuring a conversation with Morgan Stanley.

ARTICLE
2024 Beauty Industry Trends: Gen Z, Skincare, & More
Numerator shares the key beauty consumer trends that propelled the industry to record highs and what trends to expect in the future for the beauty industry.

REPORT
Health Habits: Drivers of Health’s Growth
This report breaks down the drivers of Health’s growth and brings perspective to where brand and retailers should look for organic and sustainable growth in the future.