FOOD
Meet changing consumer tastes and win your fair share of stomach.
Consumers have an omnichannel mindset when it comes to food. Understand the omnichannel food marketplace and gain more insight into private label, QSR, and non-traditional channels.
Keep pace with shifting behavior through comprehensive, omnichannel data.
Win distribution, attract new customers, and successfully launch new products through deep consumer understanding. Numerator’s Total Commerce Panel provides visibility into shopping behaviors across all retailers and channels — from online to QSR and convenience — including granular private label data, deep psychographic and media consumption insights, and health, diet, and life stage people groups.
Omnichannel Panelists
Each panelist is tracked across all channels — which is the only way to understand switching.
Ecommerce Coverage
Leading source of growth — 46% of all consumer buying is in non-traditional channels.
Technology-Driven Speed
On-demand access to purchase data updated daily – we can report within days, using % of HHs reporting.
Get more insights.
More Data Updates
Monitor changing consumer behaviors and sentiments on demand.
More Channels and More Products
Capture purchases of all product categories across all channels.
More Segmentation Flexibility
Configure custom shopper groups.
80 of the top 100 CPG brand manufacturers trust Numerator.
Numerator OmniPanels
To keep pace with fast-changing consumer behavior, Numerator’s OmniPanels go beyond traditional measurement to deepen your consumer understanding.
Top solutions for Food companies
Shopper Insights
Analyze shoppers based on their demographics, psychographics, media consumption habits and purchase behavior.
Verified Voices
TruView
Measure your market share across all channels and with consumer context – at the speed of the consumer.
CASE STUDY
Clif Bar
See how the Clif Bar team leveraged Numerator data to influence retail partners’ product assortment and build strategic relationships with key retailers.
CASE STUDY
Bimbo Bakeries USA
Learn how Bimbo Bakeries leveraged Numerator Promotions Intel & Numerator Promo Insights to optimize the promotional strategy for their Ball Park brand to account for supply chain constraints and drive profitability, resulting in increased profits across the brand and their broader product portfolio.
CASE STUDY
Nestle Coffee Partners
Learn how Nestle Coffee Partners dove deep into category shoppers’ behaviors and sentiments through the integration of a full-service research study with behavioral panel data and Numerator’s Inflation Segments to optimize the shopper experience and retain consumer loyalty.
Get the latest food insights.
ARTICLE
Impact of GLP-1 Drugs
Explore the impact of the rising use of GLP-1 medications like Ozempic and Wegovy on consumer behavior, and the implications for consumer packaged goods companies.
REPORT
Food Trends Outlook
Numerator’s Stomach Share report provides a comprehensive look at emerging trends and preferences across four primary consumption categories: raw ingredients, no/low-cook foods, retailer-prepared foods, and out-of-home dining.
INSIGHTS HUB
SNAP Insights Center
Learn more about SNAP recipients – who they are, how their shopping habits differ from non-SNAP households, and how benefit reductions impact their spending.