NUMERATOR HOLIDAY INSIGHTS
Know more about 2024 holiday consumer trends & predictions.
To help brands, retailers and agencies inform their strategies for key holidays, Numerator is surveying thousands of consumers on a quarterly basis to understand how they expect to celebrate—and shop for—upcoming 2024 holidays. Explore high-level holiday intel from our annual survey below, or click into one of our quarterly reports for deeper holiday-specific insights throughout the year.
DOWNLOAD NUMERATOR’S 2024 HOLIDAY PREVIEW REPORTS
Annual Holiday Report
January 2024
Annual overview + deeper dives into Valentine’s Day, St. Patrick’s Day and Easter.
Q2 Holiday Report
April 2024
Deep dives into holidays between Cinco de Mayo and Independence Day.
Q3 Holiday Report
August 2024
Focused deep dive into consumer plans for Labor Day Weekend 2024.
Q4 Holiday Report
October 2024
Deep dives into holidays between Halloween and New Year’s Eve.
2024 HOLIDAY CELEBRATION INTENTIONS
Which holidays will consumers celebrate in 2024?
Christmas, Thanksgiving, Mother’s Day, Easter and the 4th of July will be the most widely celebrated holidays this year, with an average of 80% of US consumers planning to celebrate. New Year’s Eve, Father’s Day, Valentine’s Day and Halloween are the next most popular.
2024 HOLIDAY SHOPPING PREDICTIONS
What will consumers buy for 2024 holiday celebrations?
Nearly all consumers say they’ll buy various items for their holiday celebrations this year. Food and alcohol are the top two products shoppers plan to purchase across holidays, followed by candy and gifts for select holidays.
TOP CHANNELS FOR 2024 HOLIDAY SHOPPING
Grocery stores and big box stores are the top two locations consumers plan to shop for all major holidays, with food-focused holidays leaning grocery and gift-focused holidays leaning towards big box stores or online retailers.
2024 HOLIDAY SPENDING
How much will shoppers spend on their 2024 holiday celebrations?
Most holiday shoppers say they’ll spend over $50 on their celebrations. Thanksgiving, Hanukkah and Christmas are the holidays with the highest expected spend, with 80% of shoppers planning to spend $100+ on Christmas.
Download the full report for additional views
Numerator’s 2024 Holiday Preview survey was fielded to 5,132 consumers in January 2024, and highlights consumers’ celebration, shopping and spending plans for 14 key holidays through the end of the year. It also dives deeper into three upcoming holidays: Valentine’s Day, St. Patrick’s Day and Easter.
Looking for past holiday coverage?
Check out all of our past holiday reports from 2023 and earlier.