> 30% of U.S. Consumers Have Considered or Already Relocated Due to Climate-Related Concerns, Numerator Reports
Consumers Affected by June 2024 Heat Wave Increased Ice Spend by +15%, Alcoholic Beverage Spend by +27%; Southern U.S. Consumers 27% More Likely to Restock Emergency Supply Kits Multiple Times per Year
> Online Retailers Capture 37% of Back-to-School Supply Sales, Numerator Reports
Walmart Captures 34% of Back-to-School Spending; 9 in 10 Students Now Using Technology in the Classroom
> Top 5 Private Label Brands are Owned by Walmart; Kroger’s Smart Way is Fastest Growing Store Brand, Numerator Reports
Aldi, Trader Joe’s, Costco Lead in Store-Brand Share; Nearly all U.S. Households Now Buying Private Label Grocery and Health & Beauty Products
> Constellation Brands Expands Numerator Panel of Record Relationship
Visibility into Online & In-Store Channels Helps Contribute to Agility in Changing Market
> 55% of U.S. Consumers Plan to Watch 2024 Summer Olympics, Numerator Reports
60% Plan to Watch Via Streaming Services; Gen Z Consumers More Likely to Purchase Products Endorsed by Olympians
> Numerator Verified Buyer Survey Responses Now Integrated Into Reports Within Hours
Automated Access to Verified Buyer Research Tool, AskWhy, Now Available in 11 Numerator Insights Reports
> Amazon Prime Day 2024 Early Results Are In, Numerator Reports
68% of Prime Day Shoppers Extremely or Very Satisfied With Deals, 53% Compared Amazon Prices with Other Retailers; Average Order Size Up from Prime Day 2023
> Numerator Launches Larger Panel and New Platform Capabilities in Canada
50% Increase in Panel Size YOY, New Survey and Insights Capabilities for Canadian Brands and Retailers
> More Than 40% of Americans Expected to Shop Amazon Prime Day 2024, Numerator Reports
New Retail Sales Analysis Shows Amazon Dominating July Events; Target and Walmart See Double Digit Boosts in October Events
> 73% of Consumers Plan to Celebrate Independence Day, 48% Plan to Purchase Alcoholic Beverages, Numerator Reports
Lays, Hellmann’s, Ball Park, Sweet Baby Ray’s, and Bush’s Best Poised for Pre-Fourth of July Spikes