Numerator Cookie Notice
Last Updated: March 31, 2025
German Translation
Market Track, LLC d/b/a Numerator (“Numerator”) respect your concerns about privacy. When you visit https://www.numerator.com/, we and our third-party partners obtain certain information by automated means, such as cookies, web beacons (including client-side and server-side pixels and tags), web server logs and other technologies (collectively “Cookies”). This Cookie Notice explains how we use Cookies, their purposes, and how you can control them. Our use of Cookies may involve the processing of personal data. For more information about our data protection practices, please visit our Privacy Policy.
1. What Are Cookies?
A “cookie” is a text file that sites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and may be used to transmit information collected through cookies back to a web server. We refer to all of these and similar technologies as “Cookies” for purposes of this Cookie Notice.
2. What Information Do We Obtain Through Cookies?
The information we obtain through Cookies includes your traffic data, location, logs, device IP address, identifiers associated with your devices, types of devices connected to our services, operating system, browser type, web browser characteristics, device characteristics, language and country preferences, referring/exit pages, clickstream data, error information and dates and times of website visits.
Certain Cookies also collect information such as your name, email address, phone number, gender, location and postcode, interests, date of birth and information about actions you have taken on our website (such as reading a news item or scheduling a demo).
3. Cookies Used On The Website
Essential CookiesThese Cookies are necessary for us to operate our website. For example, these Cookies help us collect information, such as your session ID and other server information, that enables us to authenticate you. This category of Cookies should not be disabled. Essential Cookies typically are deleted when you end your browsing session or within a short period of time thereafter. You can set your browser to block or alert you about these Cookies, but some parts of the website may not then work.
Functional Cookies
These Cookies enable the website to provide enhanced functionality and user experience. These Cookies collect information about your choices and remember your preferences so we can show you relevant content and personalize the website. For example, they allow us to remember your form submission details, allowing us to pre-fill your information for future submissions or resource downloads. They may be set by us or by third-party providers whose services we have added to our pages. Functional Cookies typically are deleted when you end your browsing session or within a short period of time thereafter. If you do not allow these Cookies, then some or all of these services may not function properly.
Performance Cookies
We use third-party services that collect information about how visitors interact with our website, such as what pages you visit, how long you stay on a page, whether the page is displayed correctly or any errors have occurred, as well as IP address, demographic and interests information, location, identifiers associated with your device, your type of device, device operating system, browser type, web browser characteristics, device characteristics, language and country preferences, referring/exit pages, clickstream data, dates and times of website visits, and information about actions you have taken on our website (such as reading a news item or scheduling a demo). The information we obtain through the website may be disclosed to or collected directly by these third-party services.
These Cookies allow us to measure and improve the performance of our website and make the website more user-friendly. They help us to know which pages are the most and least popular and see how visitors move around the website. All information these Cookies collect is aggregated. Some of these are persistent Cookies that remain on your computer or other Internet-connected device for a certain period of time after you end your browsing session, unless you delete them.
In particular, we use Google Analytics, a web analytics service provided by Google. For more information about Google Analytics, go to https://www.google.com/policies/privacy/partners/. To opt out of Google Analytics, please visit https://tools.google.com/dlpage/gaoptout.
Advertising Cookies
Advertising Cookies are used to manage and serve ads to you and others like you, and include Interest-Based Advertising Cookies and Social Media Cookies. These Cookies may be set through our website by us and our advertising and social media partners, and may be used to build a profile of your interests and show you relevant adverts on other websites. These Cookies may collect information about whether you have interacted with an advertisement, and help us to offer you content that may be of interest. They also help us to measure the effectiveness of our advertisements and control and limit the frequency of advertisements and other information being displayed to you. These Cookies will be set if you agree. If you do not allow these Cookies, you will experience less targeted advertising.
In some circumstances, we work with third parties to connect with you on social networks and provide certain services to our users and additional features. These third parties use Cookies to collect information on our website, including via plug-ins and widgets, so that they can present you with digital content on social media that may be of interest to you.
4. Your Choices
Unless you are in the U.S., the website does not use non-essential Cookies unless you agree to their use through our Cookie Banner or by adjusting your cookie settings.
You may also stop Cookies from being downloaded on your computer by selecting the appropriate settings on your web browser. Most web browsers will tell you how to stop accepting new Cookies, how to be notified when you receive a new Cookie and how to disable existing Cookies. Please note, however, that without Cookies you may not be able to take full advantage of all our website features.
Click on the links below to find out how to manage Cookies on popular browsers:
• Google Chrome
• Microsoft Edge
• Mozilla Firefox
• Microsoft Internet Explorer
• Opera
• Apple Safari
In addition to the browser-based controls, you can manage third-party Cookies by visiting www.aboutads.info/choices/ or www.youronlinechoices.eu/. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.
5. Contact Us
Numerator is responsible for the use of Cookies on the website. If you have any questions about this Cookie Notice, you may contact us at the contact point listed in our Privacy Policy.