CONSUMER ELECTRONICS TRACKER
Plug into the latest trends in consumer electronics.
The Numerator Consumer Electronics Tracker provides quarterly insight into omnichannel consumer buying behavior in select electronics categories. Powered by Numerator’s 200,000 person total commerce panel, the tracker provides a high-level view into emerging trends and category metrics for the consumer electronics category alongside verified electronics buyer survey insights.
Latest Update: 10/16/2025
RETAILER SHARE SHIFTS
See which consumer electronics retailers capture the most sales.
Amazon has officially overtaken Best Buy in the consumer electronics space in 2025, accounting for 30% of overall sales in select consumer electronics categories in the past year, compared to Best Buy’s 28%. Amazon also sees noteworthy spikes in market share around their summer and fall Prime Day events, resulting in share dips for all major competing retailers at those times.
CONSUMER ELECTRONICS HIGHLIGHTS
How are consumer electronics categories faring?
Most consumer electronics categories saw a stable household penetration and buy rates in the past year.
GENERATIONAL TRENDS
Which generation is most likely to purchase consumer electronics?
Gen X and Millennial shoppers are the most likely to purchase electronics throughout the year, while Boomers+ are the least. Despite their tech-savvy nature, Gen Z’ers are also less likely to purchase electronics than the average shopper, though this is likely more of a reflection on their life stage. Across generations, November and December are the most popular months for electronics purchases, followed by July.
VERIFIED BUYER SURVEY
What do consumer electronics buyers have to say about their purchases?
Over half of consumer electronics buyers said the price of their item was about what they had anticipated before purchasing. The most common ways shoppers discovered their electronic items were on seeing it in person at a store, followed by recommendations from family and friends or retailer websites.
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