The countdown to Super Bowl LIX is on, and with it comes the anticipation of another record-breaking broadcast. Last year’s Super Bowl brought in the highest number of viewers since the 1969 Moon landing, but can Super Bowl LIX top that?
So far, it’s looking good as an impressive 65% of Americans are gearing up to watch the game— a 4% increase from last year.
The Super Bowl Experience: Friends, Snacks, and Beer
The theme for Super Bowl LIX seems to be togetherness. While viewers still want to remain at home to see the game, they are more likely to share the experience with others in 2025. According to a January 2025 Numerator survey, viewers plan to watch:
- At home (alone or with members of their household): 48%, -19 points
- At home (hosting a gathering): 29%, +12 points
- At someone else’s home: 17%, +1 point
And no Super Bowl celebration is complete without a spread of fan-favorite snacks, and this year, easy-to-eat foods are taking the spotlight.
Beer is still a classic go-to drink for Super Bowl fans, with 40% planning to crack open a cold one. And just like their preferred sports teams, fans have their own favorite beer brands with Chiefs fans opting for Michelob Ultra or Coors, while Eagles fans reach for Miller or Corona.
Eagles vs. Chiefs: Who’s Got the Home-Field Advantage?
In this year’s matchup, it seems like the Philadelphia Eagles have the upper hand in terms of fan support. Nearly half (46%) of viewers are cheering for the Eagles, with 12% of them simply wanting to see the Chiefs lose. On the flip side, 39% are backing the Chiefs. The remaining 15% are just in it for the game and not rooting for either team.
When it comes to fan bases, both teams bring their A-game. Chiefs fans are spread across 44 states, with a penchant for rural areas. Eagles fans, on the other hand, are younger, more diverse, and are more likely to live in urban environments.
Super Bowl LIX: Taylor’s Version (Maybe?)
Last year, 20% of viewers said they were rooting for the Chiefs because of Travis Kelce’s relationship with Taylor Swift. Despite the continued romance, viewers remain divided on Swift’s appearances at NFL games. While 48% of Super Bowl viewers don’t have an opinion on her involvement with the Chiefs of the NFL, 28% aren’t too thrilled about the media attention she gets, while 21% believe her involvement has attracted new fans to the NFL.
Touchdown for Budweiser: Super Bowl Ads Take Center Stage
Super Bowl ads have become just as iconic as the game itself. So, while 61% of viewers are looking forward to watching the game, a close 60% are equally stoked for the commercials. And this year, it looks like Budweiser is the MVP of ads, with 44% of survey respondents naming them as the brand they’re most eager to see on screen.
Viewers especially want to see commercials that make them laugh, though ads that make them reminisce, make them awestruck, and make them cry are good, too.
Conclusion: The Ultimate Game Day Playbook
Super Bowl LIX is shaping up to be an unforgettable event, filled with thrilling football, memorable commercials, and delicious snacks. Whether you’re rooting for the Chiefs or the Eagles, or just tuning in for the fun of it all, there’s no doubt this year’s big game will have something for everyone.
If you want to learn more about Super Bowl consumer impacts or about Numerator’s survey offerings, contact your Numerator representative or get in touch with our team today.
