Top 50 CPG company partners with Numerator to quantify marketing ROI
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Discover the effectiveness of the February 28 Economic Blackout. How did it impact major retailers and which consumer groups drove…
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Private Label Perceptions: Strategies for a Premiumizing Landscape
Private label brands are no longer just a budget-friendly alternative to name brands—they’re premiumizing, expanding, and winning loyal shoppers of…
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Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
