HOME IMPROVEMENT TRACKER
Track the latest trends in home improvement.
The newly refreshed Numerator Home Improvement Tracker provides quarterly insight into omnichannel consumer buying behavior in select home improvement categories. Powered by Numerator’s 150,000 person total commerce panel panel, the tracker provides a high-level view into emerging trends and category metrics for the home improvement industry alongside verified home improvement buyer survey insights.
Latest Update: 11/12/2024
RETAILER SHARE SHIFTS
See which home improvement retailers capture the most sales.
Home Depot and Lowe’s have maintained their positions as category leaders through 2024, capturing an average of 28% and 19% share in our tracked home improvement categories. Amazon briefly rose to the #2 spot in the month of July, coinciding with their annual summer sale.
HOME IMPROVEMENT HIGHLIGHTS
How are home improvement categories faring?
Most home improvement categories have held steady in the past year, with relatively stable household penetration, but rate, purchase frequency and spend per trip.
PRIVATE LABEL PERFORMANCE
How are private label brands shaping the home improvement category?
Most home improvement categories are still dominated by name brand products, and private label brands are losing share in many categories. Hand tools have the largest private label share, while painting supplies was the only category to see private label growth.
SHOPPER SURVEY
What do home improvement shoppers have to say about their purchases?
Nearly a third of home improvement shoppers in the past three months purchased items for a small DIY project, followed by those replacing old items or buying for a larger DIY project. The biggest drivers for retailer selection were good prices, convenient location, and availability & assortment of products.
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PRO vs DIY Shoppers report
Learn about these key home improvement shopper groups and how to target them more effectively.
Home Improvement Inflation Insights
Examine inflation’s influence on home improvement purchase behavior and future intentions across five financial segments.
Consumer Sentiment Study
Track how consumers are feeling about the economy, the pandemic and other emerging market influences.