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Stay in the know with the latest from Numerator.
Article
The Cost of The Cocoa Shortage: How Consumers Are Adapting to Rising Chocolate Prices
Learn how emerging brand Melinda’s Hot Sauce uses consumer insights and data-driven storytelling to win shelf space at top retailers…
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Article
Mastering Trade Promotions in 2025: Trends, Insights & Strategies
Trade promotions are evolving—are yours driving real results? Explore key trends, shopper insights, and strategies to optimize your promotional investments…
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Article
Data-Backed Sell-in Stories: Leveraging Consumer Insights Data to Ignite Melinda’s Growth at Sprouts
Learn how emerging brand Melinda’s Hot Sauce uses consumer insights and data-driven storytelling to win shelf space at top retailers…
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
