WE’VE RAISED THE BAR FOR CONSUMER PANELS — AGAIN.

Single data source. Infinite consumer insights.

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.

Unlock the deepest understanding of your consumers.

omnipanel icon
Understand

Go deep on the purchase actions taken by consumers both in-store and online — and the promotions that influence them.

survey icon
Interact

Engage with verified buyers to uncover how attitudes, opinions and experiences affect their decisions to buy.

truview icon
Measure

Enrich the results of consumers’ actions to drive growth for your brand and business.

data feeds icon
Connect

Securely connect our first-party consumer data with your data sets for even richer insights.

Panel Data Feeds

Numerator’s first-party consumer data does the work of multiple data sources to unlock insights others miss.

CASE STUDY

RISE Brewing Company

Learn how RISE Brewing partnered with Numerator Insights to show the value of their brand, their loyal consumers, and why they deserved to be on the shelf.

CASE STUDY

Waterpik

Learn how Waterpik uncovered rich insights into the preferences of Costco shoppers through a Conjoint Analysis and follow-up Instant Survey, helping them optimize their product bundle to best meet consumer needs.

CASE STUDY

Bimbo Bakeries

Learn how BBU leveraged Numerator Promotions Intel & Numerator Promo Insights to identify the optimal promotional strategy and confidently make the shift, resulting in increased profits across the brand and broader BBU product portfolio.

CASE STUDY
Rise Brewing Company
Lorem ipsum dolor sit amet consectetur. Gravida mi pulvinar eget consectetur scelerisque. Dui id varius vitae consequat elit cursus viverra rutrum. Amet erat feugiat integer at amet nibh nunc. Pellentesque nibh vitae commodo feugiat aliquet id dapibus scelerisque.
LEARN MORE
Rise Brewing Company
Lorem ipsum dolor sit amet consectetur. Gravida mi pulvinar eget consectetur scelerisque. Dui id varius vitae consequat elit cursus viverra rutrum. Amet erat feugiat integer at amet nibh nunc. Pellentesque nibh vitae commodo feugiat aliquet id dapibus scelerisque.
LEARN MORE
Rise Brewing Company
Lorem ipsum dolor sit amet consectetur. Gravida mi pulvinar eget consectetur scelerisque. Dui id varius vitae consequat elit cursus viverra rutrum. Amet erat feugiat integer at amet nibh nunc. Pellentesque nibh vitae commodo feugiat aliquet id dapibus scelerisque.
LEARN MORE
Previous slide
Next slide

A modern panel for insight into modern consumers.

The Numerator OmniPanel provides a single source of consumer insights to help you market to consumers — not demographics.

2B+

SHOPPING TRIPS CAPTURED

44k+

RETAILERS TRACKED

2,500+

PSYCHOGRAPHIC & MEDIA CONSUMPTION ATTRIBUTES

Stay in the know with the latest from Numerator.

Webinar
Getting to Know Your On-Promo Buyer: Driving Promotional Effectiveness with Survey Research
On Thursday, December 5 at 11am CT join Numerator experts as they demonstrate how to harness the combined power of…
Learn more
Article
A Hard Pill to Swallow: Where Walgreens Shoppers Will Go if Closures Hit Home
How do shoppers feel about Walgreens closing 1,200 locations and where will they shift spending if their local Walgreens closes…
Learn more
Webinar
An Update on the GLP-1 Landscape, featuring a Conversation with Morgan Stanley
Watch on demand for an update on the evolving GLP-1 consumer landscape and future considerations for consumer goods companies, featuring…
Learn more

Over 1,300 manufacturers, retailers and agencies trust Numerator to know more about their consumers.

ALBERTSONS@2x
Unilever Logo
3M logo
McKinsey and Company
Chick-fil-a logo

Find out how Numerator can help
your brand grow more.

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.

Grow more with modern insights.

Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.