Beverage Behaviors
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Article
Beverage Behaviors: The Stories Shaping Drink Trends in 2025 and Beyond
Discover the top beverage trends for 2025 and 2026, from Gen Z's evolving preferences to gut health and hydration innovations.
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Webinar
Reimagining Guest Insights: LTO Winners, Losers & How Numerator Helps Restaurants
Discover how shifting market forces and evolving guest preferences are reshaping the restaurant industry—and why leading restaurants are leveraging Numerator’s…
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Report
Rethinking Consumer Appetite for Restaurants: How GLP-1 Medications Impact Guest Behavior
Our just-published report leverages Numerator’s proprietary consumer panel to analyze the behavior of verified fast food guests who actively use…
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White Paper: Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
