NUMERATOR MEASUREMENT PANEL
Consumer data at a scale never previously conceived — until now.
The Numerator Measurement panel provides purchasing data from over a million consumers, enabling new use cases like omnichannel share measurement, demographic share measurement, opportunity sizing and more.
More data, more scale — faster than ever before.
1M+
PANELISTS UPLOADING RECEIPTS
31
CHANNELS ACROSS CPG & RESTAURANT
72
HOURS BETWEEN PURCHASE TO PUBLISH
See more trips, more channels, and more insights.
More Data Updates
Monitor changing consumer behaviors and sentiments on demand.
More Channels and More Products
Capture purchases of all product categories across all channels.
More Consumer Context
Gain richer consumer understanding with 2,500+ demographic, psychographic and media consumption attributes.
Brands that trust Numerator Omnipanels
WHITE PAPER
Clarifying the Roles of Omnichannel Market Share Measurement, POS and Panel Data.
Learn when it is appropriate to use POS data vs. Panel data vs. the newcomer, Omnichannel Market Share Measurement data, especially as they relate to understanding the behavior of today’s consumer.
Stay in the know with the latest from Numerator.
Report
The SNAP Evolution: Supporting Shoppers in a Changing Economy
Explore how proposed SNAP cuts could reshape consumer behavior and retail spending, with wide-reaching effects across the economy.
Learn more
Webinar
The Promotional Effectiveness of Retailer Loyalty Programs
Over the past year, Walmart, Target, and Dollar General have leaned into loyalty and cashback programs to retain value-focused shoppers…
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Article
Numeration 2025 Recap: The Next Generation of Consumer Insights
Explore the future of consumer intelligence at Numeration 2025, where industry leaders and experts from brands like Kraft Heinz, Bacardi,…
Learn more