Numerator’s State of SNAP analysis breaks out SNAP & WIC trips by state to show how benefit usage has progressed regionally over the past six years. Understanding how SNAP & WIC usage varies across the country can help brands and retailers localize their offerings to reach consumers most in need.

Numerator’s SNAP Shopper Scorecard highlights how retailer selection and spending differs between SNAP and Non-SNAP households. Take a wider look at where these households are shopping, regardless of whether or not they’re using their benefits.

Numerator’s SNAP Trip Tracker looks at longitudinal trends in SNAP & WIC usage, and showcases how the frequency, composition and location of these SNAP shopping trips have changed over time.

Numerator's Private Label dashboard provides an ongoing look at private label performance across product sectors, channels and retailers.

Numerator’s Prime Big Deal Days tracker provides rapid insights into Amazon’s annual fall sale, with real-time survey responses from verified shoppers.

Explore the distinctive shopping habits of Gen Z, Millennials, Gen X and Boomers. See how generational behavior shapes today's markets.

Explore the purchasing patterns of boomers and master the art of appealing to their consumer behavior for a bigger market impact.

Discover what makes Millennials tick when it comes to shopping—our guide offers an in-depth look at their unique buying behavior and consumer preferences.

Dive into the digital-first world of Gen Z consumers—understand their values, spending, shopping habits, and how to resonate with the newest market movers.

Dive into Gen X consumer behavior and uncover key insights to capture their unique purchasing trends - from favorite products to retailer preferences!